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Ecommerce & D2CScale on money in the bank, not platform-reported ROAS
Ecommerce paid ads fail in the gap between reported and real: attribution inflation, duplicate events, returns and RTO. We reconcile ad platform numbers against actual order data, fix tracking, then scale creative that has proven contribution margin.
Footwear brand scaled to roughly ₹25 lakh in monthly sales within six months on paid social alone, built for low RTO.
"My ads work for three days then die"
The most common ecommerce complaint we hear. The learning phase finds you the cheapest early buyers, then creative fatigue and audience saturation set in — and most brands respond by editing the campaign, which resets learning and makes it worse. We run a structured creative testing system: new hooks on a schedule, winners scaled gradually, losers retired before frequency destroys CPM.
Scaling without killing ROAS
Doubling budget overnight forces Meta to buy deeper into the audience at higher CPMs — merchants regularly watch a budget jump halve their ROAS. We scale in measured increments, broaden creative and audiences before big budget moves, and always know the break-even ROAS so "worse" is measured against profit, not vanity.
Catalogue, feed and post-purchase
Advantage+ catalogue campaigns supported by strong top-of-funnel creative, product feed hygiene handled properly, and — for COD markets — RTO reduction workflows that protect the margin the ads earned.
How we work with ecommerce & d2c brands
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Google Ads Management
Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.
Ecommerce Paid Ads
Ecommerce lead generation and sales through Facebook and Google Ads, optimised on delivered revenue and contribution margin rather than reported ROAS.
Frequently asked questions
Why does Meta report more sales than my store?
Attribution windows, modelled conversions and duplicate Pixel-plus-CAPI events all inflate platform numbers — we have seen Meta claim nearly double the store's real orders. We fix deduplication and treat your store data as the source of truth.
What ROAS should I expect?
The honest answer: it depends on your margin. We calculate your break-even ROAS from gross margin on the first call, so "good" is defined by profit for your business rather than a generic benchmark.
Do you work with Shopify and WooCommerce?
Yes, plus most major carts. What matters is clean event tracking and being able to reconcile platform-reported revenue against real order data.
Want to know exactly where your ad spend is leaking?
Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.
No obligation. No contract required to get the audit.