Your cost per lead looks good. Your sales team says the prospects are poor. We build offers, paid campaigns and qualification around customers worth calling, not cheap form fills.
Lead generation combines targeting, a clear offer, advertising, enquiry capture, qualification and follow-up. The right measure is not just how many leads arrive, but how many fit your business, answer the phone and can progress to a quote for your sales team, not just how cheap they were.
Exclusive leads, never shared · 45+ brands
UK
Featured on Shark Tank India
Canada
UAE, India and more
Real results
Facebook and Instagram lead campaigns with a custom offer and in-house creative: £51,269 Meta ad spend, 1,820 leads, 70% qualified and 52+ confirmed jobs won. Last updated Oct 2026.
Read the case studiesA UK fitted-interiors client · Meta Ads
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Included
What every campaign includes.
Four things, almost always in this order: the offer is not compelling enough to attract a real buyer, the targeting reaches people who cannot afford or do not need the service, the form is so frictionless that curiosity clicks get through, and follow-up arrives hours after intent has died. We audit all four before touching budget.
Qualification questions inside the form, budget and timeline gating, phone-number validation, and CRM feedback wired back into the ad account so the platform learns what a good lead looks like. Filtering costs you volume. It buys you close rate.
If your budget is tight and you already have a sales process, we can run Meta campaigns and deliver qualified leads straight to your inbox, sheet or CRM — nothing else attached. If you want the whole path handled, we build the full system in GoHighLevel: pipelines, automated follow-up, appointment booking and reporting that ties spend to closed revenue. Most clients start with the first and move to the second once the lead flow is proven.
A live dashboard showing spend, leads, cost per qualified lead and — where your CRM allows it — closed revenue. Plus a written note from Utsav on what changed and why. Not a screenshot dump.
Utsav Daga runs every account himself, from strategy to the monthly update.
Qualifying questions in every form, so tyre-kickers are filtered out before they reach you.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Full service: our fee is 25% of your ad spend, with a minimum monthly ad budget of £2,000 and a minimum fee of £499. Your ad spend is paid by you directly to Meta and Google.
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Lead generation costs in the UK vary depending on the industry, target geography, lead volume, qualification criteria and customer value. There is no universal price for lead generation. A suitable budget should be determined based on the expected cost per qualified lead and the potential revenue generated from each customer.
The cost of a qualified lead depends on the industry, location, qualification requirements, competition and customer value. Instead of using one fixed benchmark, businesses should evaluate cost per qualified lead alongside appointment rates, conversion rates and the eventual revenue generated.
A qualified lead is a prospect that meets the criteria relevant to your business and has a genuine potential to become a customer. Qualification can be based on factors such as business type, location, requirements, budget and buying intent. The goal is to move beyond simply generating enquiries and focus on leads that have a realistic opportunity to convert.
Lead exclusivity depends on the lead-generation model being used. Businesses should clearly understand whether leads are exclusive or shared before purchasing them. Exclusive lead generation can provide greater control over the sales process because the same prospect is not simultaneously being sold to competing businesses.
Both approaches can work, but generating leads through your own Meta and Google Ads gives you greater control over targeting, messaging, qualification and campaign data. Buying leads can provide faster access to prospects, while owned acquisition campaigns allow you to build and optimise your own lead-generation system.
Google Ads generally captures existing demand from people actively searching for a solution. Meta Ads can create demand by reaching people based on their interests, behaviours and audience characteristics. The better platform depends on your industry, offer, target audience and customer journey.
Paid leads may fail to answer for several reasons, including delayed follow-up, low purchase intent, poor qualification, incorrect contact details or a mismatch between the advertisement and the actual offer. Businesses should track the complete journey from raw lead to contacted lead, qualified lead, appointment and sale rather than judging campaign performance only by lead volume.
New leads should generally be contacted as quickly as possible because interest can decrease as time passes. A fast response gives your sales team a better opportunity to engage the prospect while the enquiry is still fresh.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
