Made only for you
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
1,820 leads, 70% qualified, 52+ jobs won for one UK client
We run your Facebook and Instagram ads, check every enquiry and send you homeowners ready to talk about their job.
£5 per lead + ad spend (typically £15–£20 all-in) · See plans
UK
Featured on Shark Tank India
Canada
UAE, India and more
Case studies
Facebook and Instagram ads for a UK fitted-interiors client. Here is the real ad account and the page their leads land on.
52+ jobs won, which is 3–5 jobs a month in practice.
Qualified means the homeowner answers the call, discusses the job, and their budget meets your minimum.
Live account walkthrough and client reference available on the call.
If we do not deliver 50+ qualified leads a month, the next 30 days are free. Read the guarantee terms
£5 per lead + your ad spend. No lead, no lead fee.
The ad account and the data are yours. Meta and Google bill your own card for ad spend.
No long lock-in. Many clients have stayed 1.5 to 2+ years because it works.
Transparency
Every lead goes into a simple pipeline you can open any time. You see who called, who booked and who bought. Nothing is hidden.
What you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Compare
Same budget. Three ways to spend it.
Our bar is scaled from the UK case study on this page (first year, testing included). The other bars are illustrative and show relative size only. Results vary by trade, area and follow-up.
Every channel, one system
Your ads bring in the enquiry. Leads land in your CRM within 5 seconds and a WhatsApp, text or email goes out, so the homeowner still remembers you when you ring.
Channels
Pick one channel or let us run the full mix.
Lead forms and landing pages that pre-qualify homeowners.
Reels and stories built from your real installs.
Catch people already searching for your trade.
Search, YouTube and Maps from one tracked campaign.
Rank in Google and get understood by AI answers.
Fast pages with photos, reviews and a short form.
Pipelines, booking and automatic follow-up.
Leads in your CRM within 5 seconds, with automatic follow-up.
Our method
Three simple steps, every month. No long meetings.
We build an offer around your trade, your area and the size of job you want. The wrong people drop out early.
Ads and short questions check the job, the postcode and when they want it done. Every lead is yours alone.
We track which leads turn into quotes and sales, then put more money behind the ads that work.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Client landing pages
Real pages we built and run for UK home improvement clients. Click through and have a nose around: each one opens in a new tab.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Brands we work with
Home improvement, real estate, education, ecommerce and B2B, across the UK, US, UAE and Canada.
See resultsTeam
Small and senior. Fewer meetings, more work.

Founder
Sets the strategy, builds the campaigns and signs off every optimisation and report. Senior hands on every account.
Project Manager
Keeps every engagement on schedule — briefs, approvals, launches and reports land on the date they were promised. One point of contact, no chasing.
Creative
Creative made in-house, every asset approved by Utsav Daga.
Our USPs
Other agencies show awards. We show how we work.
Utsav Daga runs every account himself, from strategy to the monthly update.
Qualifying questions in every form, so tyre-kickers are filtered out before they reach you.
Your offer, your ads, your postcodes. We never copy one campaign across clients.
Short calls, quick changes, daily checks. The results speak for us.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Guides
Run your own Facebook and Instagram ads with a clear offer and real photos of your work. Ask two or three short questions in the form so only serious homeowners get through. Then call every lead within minutes. That is what we do for UK installers, and every lead stays yours.
Yes. With us you pay £5 per lead plus your own ad spend, with no contract. The leads come from ads run only for your business, so they are never sold to other installers. See solar leads, roofing leads and kitchen fitter leads.
A homeowner who answers your call, talks through the job and has a budget that meets your minimum. For example, if you only take jobs of £5,000 or more, we aim and check for that before the lead reaches you.
Two separate UK clients, shown individually. On Meta Ads, a UK fitted-interiors client got 1,820 leads, 70% qualified (1,274), from £51,269 ad spend, and has confirmed 52+ jobs won; the account now produces 80+ leads a month. On Google Ads, a UK fitted-bedroom client got 13 conversions from 1.01K clicks for £3.13K. Last updated Oct 2026.
Because they enquired in ten seconds while scrolling, and intent decays within minutes. The average business makes 1.2 contact attempts per lead; top performers make 6–8 across two weeks, and contacting within five minutes multiplies answer rates dramatically. We fix speed-to-lead and qualification first — the ads are usually not the problem.
Lower intent, not lower value. Google captures someone searching "kitchen fitters near me" today; Meta reaches them before they search, at a much lower cost per lead. Worked properly — qualifying questions, fast follow-up — the cost per sold job from Meta can match or beat Google. The mistake is treating a Meta lead like an inbound phone call.
Understand the model first: those platforms typically sell the same enquiry to three to five competitors, credits are usually non-refundable, and you are in a price war by design. Leads generated from your own ad account are exclusive to you, build your own brand, and get cheaper as the account learns. Most established businesses migrate spend toward owned campaigns.
Exclusive. Leads from the dedicated campaigns we manage for you are supplied to your business only. We do not resell those enquiries to other installers, and we agree your trade and service area before launch.
Yes. We run US lead generation for home services, real estate, local businesses and SaaS, with calls in ET, CT, MT or PT and invoicing in USD. See our US lead generation page.
We solve lead problems. That means finding why your paid ads are not producing qualified enquiries or revenue, fixing the broken part — tracking, targeting, creative, offer or follow-up — and then running Meta Ads and Google Ads as one accountable system. Lead generation is the outcome; those two channels are how we deliver it.
Three plans, and your first call is free. Pay per lead is our £5 fee per lead on top of your ad spend: Meta ad spend per lead is typically around £10–£15 depending on trade and area (an estimate, not a guarantee), so a lead typically costs £15–£20 all-in. Our published case-study average was £28.17 per lead, because it covers the first year including testing. Leads are exclusive, and you only pay for leads we generate. Monthly management has a minimum fee of £499. Lead Engine, our most popular plan, is from £499 a month plus ad spend, Meta only, with a minimum ad spend of £700–£1,000 a month. Full service adds GoHighLevel CRM, automation and follow-up; it is priced to your scope, with our fee at 25% of ad spend and a minimum monthly ad budget of £2,000. Pay per lead has no minimum fee: you choose your own ad spend. The £499 minimum fee applies only to managed and full-service packages. Your ad budget is always paid by you directly to Meta and Google. See pricing.
This is one of the most common reasons people find us. Do not create a new account — that usually escalates the problem. We diagnose the trigger, work the appeal path, and rebuild the account structure with backup assets so a single restriction can never stop your revenue again.
We agree a specific target in writing before starting, and you get a two-month window. Most accounts show a meaningful signal inside the first month, because the diagnosis happens before we touch budget. We guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.
We will not quote a revenue figure before seeing your account — anyone who does is guessing, and "guaranteed leads" promises usually signal volume of junk, not quality. Our commitment: we guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.
In-house works if someone will genuinely spend hours every week on creative, optimisation and follow-up. An agency wins when the fee is less than the waste it eliminates. Either way, insist on the things we offer by default: you own the ad account, no long lock-in, and reporting on booked appointments and revenue rather than clicks.
Our founder, Utsav Daga, personally manages your account: strategy, optimisation and reporting.
Only in your favour. You get senior strategy at a fraction of a US or UK agency fee, calls in your time zone, and a small senior team on the account. We are an India-based agency serving UK home improvement companies, part of the wider MaxLeadz business, with 45+ brands served and $150K+ ad spend managed.
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.