Facebook and Google Ads lead generation for UK home improvement and B2C services. Documented: 1,820 exclusive qualified leads for one UK installer.
Max Quality Leads helps UK home improvement and service businesses get exclusive enquiries. We plan the offer, run paid campaigns and track lead quality. Our documented UK case: 1,820 campaign leads for one fitted-furniture installer.
Exclusive leads, never shared · 45+ brands
UK
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UAE, India and more
Real results
Facebook and Instagram lead campaigns with a custom offer and in-house creative: £51,269 Meta ad spend, 1,820 leads, 70% qualified and 52+ confirmed jobs won. Last updated Oct 2026.
Read the case studiesA UK fitted-interiors client · Meta Ads
UK lead services
Screened tenant enquiries with compliant ad wording.
OpenMade-to-measure wardrobes and full bedroom fit-outs.
OpenPanel and battery storage homeowners, qualified on ownership.
OpenRe-roofs, flat roofs and repairs for roofing contractors.
OpenExclusive enquiries across renovation and improvement trades.
OpenHomeowners actively planning kitchen projects.
OpenQualified bathroom renovation enquiries.
OpenHomeowners ready to hire designers and studios.
OpenA high-quality lead is a homeowner in your service area, planning the kind of project you do, with a realistic budget and timeline, who answers when you call. Volume matters less than how many leads become surveys, quotes and jobs.
That is why we measure appointments booked and jobs won, not just cost per lead.
Lead marketplaces often sell the same enquiry to several companies, so you compete on price from the first call. Leads from your own campaigns are exclusive: the homeowner saw your offer and your work, and nobody else receives their details.
Kitchens, fitted bedrooms and wardrobes, bathrooms, roofing, solar and battery storage, windows and doors, interiors and wider renovation. Each trade gets its own offer, creative and qualifying questions.
See our trade pages for kitchen fitter, bathroom fitter, roofing and solar leads.
Documented results: for a UK fitted-interiors client, Meta Ads generated 1,820 leads, 1,274 qualified and 52+ confirmed jobs won (typical jobs around £15K–£20K). On Google Ads, a UK fitted-bedroom client recorded 13 conversions from 1.01K clicks and 14.1K impressions for £3.13K.
1. Free call to review your offer, area and capacity. 2. Custom offer, creative and qualifying form. 3. Meta and, where it fits, Google campaigns launch with tracking in place. 4. Leads arrive in real time with fast follow-up. 5. We optimise towards appointments and jobs, and report monthly.
Pricing: pay per lead is £5 per lead plus your own ad spend, with no minimum fee, so you choose how much to spend. Meta Ads management starts from £499 a month. Full-service is 25% of ad spend with a £2,000 minimum monthly ad budget and a £499 minimum fee. Ad spend is always paid by you directly to Meta or Google.
Our commitment: we guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.
A qualified lead is one that answers the call, discusses their requirement with you, and has a budget that meets your stated minimum. For example, if you only take projects of £5,000 or more, we target and qualify for that budget before the lead reaches you.
See pricing, results and fitted bedroom leads.
Industries
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Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Included
What every campaign includes.
UK home improvement is brutally seasonal and brutally local. The pattern in UK accounts: lead costs that double between spring and autumn, homeowners who fill five quote forms in one evening, and installers whose survey diaries either overflow or sit empty. The national lead-generation portals sell the same homeowner to four competitors at once — you are paying to enter a bidding war.
We generate leads that belong only to you, from your own ad account, qualified on timeline and budget before your team ever sees them. Spend plans follow your installation capacity and the season rather than a flat monthly number. Leads reach your CRM within 5 seconds and follow-up starts straight away — which matters most in exactly the evening hours when UK homeowners actually research. And everything is built inside UK GDPR and ASA rules, including the savings-claim restrictions that catch out most solar and finance-linked advertisers.
Our main documented result is a UK one: for a UK fitted-interiors client, Meta Ads produced 1,820 leads, 70% qualified, and 52+ confirmed jobs won. That campaign is why UK home improvement remains our strongest vertical — we know what a British homeowner clicks on, and what makes them actually book the survey.
The system is the same one that produced those 1,820 leads, and it has five deliberate parts. First, an offer built for British buying psychology — specific, time-bound and risk-reduced, because "free quote" loses to the portal sites every time. Second, exclusive leads from your own ad account: your brand, your enquiry, never resold to a competitor. Third, qualification on timeline, ownership and budget inside the funnel, so your team only ever speaks to homeowners who can actually buy. Fourth, leads in your CRM within 5 seconds, with follow-up — automated WhatsApp, SMS and email in the exact evening hours when UK homeowners research, typically 7pm to 10pm. Fifth, spend that follows your installation or delivery capacity and the British seasons, not a flat monthly number. Volume without capacity planning damages a UK reputation faster than no leads at all.
The same machine serves UK interiors studios, estate agencies, coaches and course creators, clinics and local service businesses, and ecommerce brands. Kitchens, bathrooms, windows, roofing and solar remain the deepest bench — but if your business sells a considered purchase to a British consumer, the offer-qualification-speed playbook transfers directly, and we will tell you honestly on the first call if it does not.
You work with three people, and none of them is a junior. Utsav, the founder and lead performance marketer, is personally involved in every campaign — structure, optimisation and the monthly call. A dedicated project manager keeps briefs, launches and reports landing on the dates promised. A creative director produces every hook, graphic and video in-house, so your ads never wait on a freelancer. Same team, same standard, across MaxLeadz and Max Quality Leads.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Run exclusive Meta and Google Ads campaigns for your own business, with a clear offer, real project photos and qualifying questions in every form. A qualified lead answers your call, discusses the project and meets your minimum budget. Max Quality Leads charges £5 per lead plus ad spend, with no minimum fee.
An agency based outside the UK that runs your UK campaigns. You get senior strategy at lower cost, UK-hour calls and leads delivered in real time.
Our fee is £5 per lead plus your own ad spend. Meta ad spend is typically £10–£15 per lead, so a lead typically costs £15–£20 all-in. Costs vary by trade and area.
Exclusive. Every lead goes to one business only and is never resold.
Kitchens, bedrooms, bathrooms, solar, roofing, windows and doors, interiors and wider home improvement, plus B2C services.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
