Meta creates demand. Google captures it. Most businesses need both, and running them as one system beats running them as two disconnected budgets.
Google Ads lead generation reaches people actively searching for a service. Effective PPC management connects search terms, targeting, ads, landing pages and verified enquiry outcomes, not just click volume. Search discipline beats clever targeting.
Exclusive leads, never shared · 45+ brands
UK
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Canada
UAE, India and more
Real results
A separate client: Google Search campaigns built on high-intent keywords, tight negatives and conversion tracking. Last updated Oct 2026.
Read the case studiesA UK fitted-bedroom client · Google Ads
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Included
What every campaign includes.
Google Ads place you in front of people who are already looking for what you sell — on Search, on Maps, on YouTube and across the display network. You are not creating demand, you are competing to capture it. That makes intent much higher than social, and the click much more expensive, which is why waste control matters more here than clever creative.
Higher-value clients search differently. Someone typing "kitchen fitters near me" is price-shopping; someone typing "bespoke kitchen designer [city]" has a budget. We build campaigns around the second kind of phrase, use negative keywords aggressively to keep the first kind out, and align the landing page to the exact search so the visitor never has to work out whether you do the thing they asked for. Call tracking and offline conversion import then tell Google which clicks became real revenue, so it bids toward those people rather than toward cheap clicks.
Left alone, Google will spend a meaningful share of your budget on searches you would never choose. We work the search terms report weekly and build negative lists aggressively. This alone often recovers 20–30% of wasted spend.
A Search ad promising one thing that lands on a generic homepage is the most expensive mistake in the account. Message match raises Quality Score, lowers CPC and lifts conversion rate at the same time.
PMax can work well and can also quietly absorb budget into brand searches you would have won for free. We structure it with proper exclusions and separate brand reporting so you can see what it actually contributed.
Utsav Daga runs every account himself, from strategy to the monthly update.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Google Ads costs vary based on factors such as industry competition, keywords, location, customer demand and conversion rates. The advertising spend should be considered separately from any Google Ads management fee.
Google Ads management fees depend on the size and complexity of the account, campaign structure, optimisation requirements, tracking and reporting needs. Businesses should distinguish between the agency's management fee and the advertising budget paid to Google.
A suitable starting budget depends on the target market, keyword costs, competition, expected conversion rate and customer value. There is no universal minimum budget that guarantees results. The budget should be large enough to generate meaningful conversion data while remaining commercially viable.
Google Ads can begin generating traffic soon after campaigns are launched, but meaningful performance optimisation requires conversion data. The time required depends on factors such as budget, competition, search volume, targeting, landing-page quality and conversion rates.
Google Ads can be worthwhile when there is sufficient search demand and the economics of acquiring a customer make sense. Performance depends on factors including keyword selection, offer, landing page, conversion tracking and the value of the resulting customer.
Google Ads can provide immediate access to paid search traffic, while SEO is a longer-term strategy for building organic visibility. The right starting point depends on the business's objectives, timeline, competition and available resources.
Search campaigns focus primarily on capturing search intent, while Performance Max uses Google's automated systems across multiple Google properties. The appropriate campaign type depends on the business objective, available conversion data, products or services and account structure.
Clicks without conversions can indicate problems with keyword targeting, search intent, ad messaging, landing-page experience, offer quality, conversion tracking or lead follow-up. The campaign should be analysed beyond click volume to determine where prospects are dropping out.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
