Facebook and Google Ads lead generation for Canadian home services, real estate and B2C brands, delivering exclusive qualified leads.
Quick answer
Canadian businesses face US-level ad competition with a fraction of the audience size — most cities are small enough that creative fatigues in weeks, not months. We build for that: faster creative cycles, tight geographic strategy, and follow-up automation that converts the leads you already paid for.
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
NewBathroom showroom · presenter video ad
NewBathroom range walkthrough · presenter video ad
Housing disrepair · presenter video ad
Kitchen showroom walkthrough · video ad
Fitted kitchen walkthrough · video ad
Included
Canada lead generation: what changes here
What every campaign includes.
Step 01
The lead problem Canadian businesses actually have
Canada has American-level competition and cost-per-click, spread across a market a tenth of the size. Outside Toronto, Vancouver, Montreal and Calgary, local audiences are small enough that a winning ad exhausts its reach in three to four weeks. The pattern we see: a campaign that performed brilliantly in month one and quietly died by month three, with the owner blaming the platform.
Step 02
How we fix it for the Canadian market
A structured creative refresh cycle sized to your actual audience, so ads are replaced before fatigue destroys CPM rather than after. Bilingual creative for Quebec where it applies. Geographic strategy that treats each metro as its own campaign with its own frequency ceiling. And the same speed-to-lead set-up we run everywhere: leads in your CRM within 5 seconds of the form fill.
Step 03
Compliance and payments
Campaigns are built inside PIPEDA and CASL rules — Canadian anti-spam law is stricter than the US on follow-up messaging, and it shapes how sequences are structured. Invoicing in CAD or USD, calls booked in your time zone.
Step 04
Compliance we handle
PIPEDA governs how lead data is collected and stored, and CASL sets strict consent rules for email and SMS follow-up — stricter than the US. Sequences are structured to comply from the first message.
Step 05
How the time zone actually works
Canadian time zones mirror the US — calls are booked in ET, CT, MT or PT, and overnight optimisation lands before your morning.
Step 06
Payment
Invoiced in CAD or USD, whichever suits your accounting.
What to expect
What happens in the first 60 days?
A free 30-minute call reviewing your current CA ads and lead flow
A custom CA offer and creative written for your area and ticket size
Pixel, Conversions API and GA4 set up so every lead is tracked
Launch date confirmed once access, assets and tracking are ready
Exclusive CA leads to your phone, inbox or CRM, never shared
Daily optimisation and a short monthly note on what changed and why
Mobile-first
How do leads reach your phone?
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Yes, mainly home services, real estate and B2C brands, with calls in your time zone.
Yes. Every lead is generated for you alone and never resold.
Three plans (the first call is free): pay per lead at £5 per lead, the Lead Engine plan from £499/month (Meta only), or full service (fee 25% of ad spend, minimum £2,000/month ad budget, minimum fee £499). Ad spend is paid by you directly to the platforms.
Usually within 7–10 working days of sign-off on the offer, creative and tracking.
What our clients say
Reviews from our wider agency work (MaxLeadz)
5 Google reviews about lead generation, quoted verbatim from our Google Business Profile. MaxLeadz is the wider business behind Max Quality Leads; these reviewers are not UK installers.
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
PCPremkumar ChokkaGoogle review · MaxLeadz client
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
GFGrow FortunaGoogle review · MaxLeadz client
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
HHariGoogle review · MaxLeadz client
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
JGJayanth GGoogle review · MaxLeadz client
Let's talk leads
Want leads that are worth calling back?
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
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