Meta Ads first, then Google Ads, from two different UK clients, shown separately. Results vary by business.
Two separate UK clients. Meta Ads (primary): a UK fitted-interiors client got 1,820 leads, 70% qualified, and 52+ confirmed jobs won from £51,269 ad spend. Google Ads: a UK fitted-bedroom client got 13 conversions from 1.01K clicks for £3.13K. Last updated Oct 2026.
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Real results
A UK fitted-interiors client: Facebook and Instagram lead campaigns, a custom offer and in-house creative. Last updated Oct 2026.
Read the case studiesUK home improvement · Meta Ads
Case studies
Facebook and Instagram ads for a UK fitted-interiors client. Here is the real ad account and the page their leads land on.
52+ jobs won, which is 3–5 jobs a month in practice.
Qualified means the homeowner answers the call, discusses the job, and their budget meets your minimum.
Live account walkthrough and client reference available on the call.
Case studies
Meta Ads: a UK fitted-interiors client. On the call, we open the live ad accounts.
Facebook and Instagram lead campaigns generated 1,820 leads, of which 70% (1,274) were qualified, from £51,269 Meta ad spend. The client has confirmed 52+ jobs won from those leads, and the account currently produces 80+ leads a month. Last updated Oct 2026.
Typical current Meta ad spend per lead on this account type, plus our £5 fee on pay per lead. For comparison, the case-study average is £28.17 per lead (£51,269 ÷ 1,820), which covers the first year including testing. Screenshot below: client and campaign names blurred.
Case studies
Google Ads: a UK fitted-bedroom client. On the call, we open the live ad accounts.
A separate client from the Meta case. The Google Ads account shows 1.01K clicks from 14.1K impressions and 13 conversions for £3.13K cost. Derived from those figures: CTR about 7.2% and cost per conversion about £241. Last updated Oct 2026.
International results (India)
Our UK results above come first. Before focusing on UK home improvement, the same team ran Meta and Google Ads for clients in India across ecommerce, real estate and apps. These figures are in Indian rupees, client names are not shown, and they are not UK home improvement results.
International results (India)
Google Ads: an Indian ecommerce fashion brand. On the call, we open the live ad accounts.
20.1K clicks and 107.9 conversions at ₹154 cost per conversion from ₹16.7K spend. Shown in Indian rupees, as reported in the account.
International results (India)
Meta Ads: real estate and property in India. On the call, we open the live ad accounts.
₹16.91 cost per lead from ₹5,328 tracked spend, producing an estimated 15–20 serious residential and commercial opportunities.
₹69.44 cost per lead on a ₹2.3 crore+ ticket size. A higher cost per lead by design, because qualification was tightened for the price band.
500 qualified leads delivered in 20 days at ₹23 cost per lead.
60% meeting show-up rate from website leads, by feeding CRM outcome data back into the ad platform.
Property conversion campaigns held at a controlled cost per lead through structured audience and creative testing.
International results (India)
Meta Ads: app installs in India. On the call, we open the live ad accounts.
₹21.05 per install from about ₹3.67 lakh tracked spend, with roughly 35% better engagement after audience and creative rework.
₹14.26 per install, optimised through to registration rather than stopping at the install event.
International results (India)
Meta Ads: ecommerce and retail in India. On the call, we open the live ad accounts.
₹193.70 cost per purchase and 21.27 Meta-attributed ROAS from about ₹5.61 lakh spend. The client reports scaling from zero to about ₹35 lakh in monthly sales within eight months (client-reported).
Meta Ads messaging campaigns driving direct WhatsApp conversations and conversions.
On the audit call we share our screen and walk through live ad accounts — structure, spend and lead quality. Screenshots in a deck are easy to fake. A live account is not.
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
For a UK fitted-bedroom client, the Google Ads account shows 1.01K clicks from 14.1K impressions and 13 conversions for £3.13K cost over its lifetime to Q4 2026. That works out at about a 7.2% click-through rate and about £241 per conversion (derived).
For a UK fitted-interiors client, Facebook and Instagram campaigns generated 1,820 leads from £51,269 ad spend. 70% (1,274) were qualified, and the client has confirmed 52+ jobs won from those leads. The account currently produces 80+ leads a month.
Typical current Meta ad spend is £10–£15 per lead, plus our £5 fee on pay per lead. The case-study average of £28.17 per lead (£51,269 spend for 1,820 leads) covers the first year, including the testing period when offers, audiences and creative were still being proven.
A UK fitted-interiors client has won 52+ confirmed jobs from leads we generated. The account currently brings 80+ leads, with typical job values around £15K–£20K each.
No result figure is guaranteed; these are documented results for specific clients. Our commitment: we guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
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