In both cases the work that mattered happened after the install.
An app install campaign that stops at installs will deliver cheap installs from users who never open the app again. Optimising to registration, activation or first purchase costs more per install and delivers dramatically more revenue per pound spent.
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Real results
A UK fitted-interiors client: Facebook and Instagram lead campaigns, a custom offer and in-house creative. Last updated Oct 2026.
Read the case studiesUK home improvement · Meta Ads
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Included
What every campaign includes.
Before any budget: SDK check, event taxonomy, and a clear definition of the activation event that correlates with revenue. If the platform cannot see registration, it cannot optimise toward registrants.
We build the campaign ladder deliberately: broad install campaigns to fill the top, then value-based and event-optimised campaigns targeting the users who actually complete registration and transact.
Monthly cohort view showing what each install cohort did in week one, week four and beyond. This is the only honest way to judge whether the acquisition is working.
Utsav Daga runs every account himself, from strategy to the monthly update.
Qualifying questions in every form, so tyre-kickers are filtered out before they reach you.
Your offer, your ads, your postcodes. We never copy one campaign across clients.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
App-install costs vary depending on the app category, audience, platform, geography, competition, campaign objective and quality of traffic. There is no single CPI that applies to every app.
Cost Per Install, or CPI, measures the average amount spent to generate one app installation. It is calculated by dividing total advertising spend by the number of attributed installs.
If the business ultimately needs registrations, purchases or subscriptions, optimising only for installs may not be enough. The acquisition funnel should be evaluated from install → registration → activation → purchase or subscription → retention.
Both platforms can be useful for app user acquisition. The better option depends on the app, audience, acquisition objective, creative assets, conversion data and the downstream actions that matter to the business.
The required budget depends on expected CPI, audience size, campaign objective and the amount of conversion data needed for optimisation. A campaign should be planned around the desired downstream outcome rather than installs alone.
Important post-install events can include registration, activation, purchase or subscription and retention. Tracking these events helps determine whether advertising is generating valuable users rather than simply increasing installation numbers.
ASO, or App Store Optimisation, focuses on improving an app's visibility and conversion within app stores. Paid user acquisition and ASO can complement each other because paid campaigns can generate users while app-store optimisation can improve the effectiveness of organic and paid traffic.
A mobile measurement platform can help businesses measure attribution and understand where app users are coming from and what they do after installation. The right platform depends on the app's tracking requirements, advertising channels and measurement needs.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
