A good-looking website is not enough if customers never find it. We combine useful content, technical SEO and clear conversion paths.
SEO gets you found on Google. AEO and GEO make your pages easier for ChatGPT, Perplexity and Google AI Overviews to understand: direct answer blocks, clean schema and self-contained FAQs. GEO builds on SEO; neither guarantees AI citations.
Exclusive leads, never shared · 45+ brands
UK
Featured on Shark Tank India
Canada
UAE, India and more
Real results
Documented totals across our client work. Meta and Google figures come from two different UK clients. Last updated Oct 2026.
Read the case studiesMax Quality Leads · documented totals
Definition
A UK SEO agency audits and fixes the technical issues stopping a site from being crawled and indexed properly, builds content around the keywords UK customers actually search, and earns backlinks that raise domain authority — the single biggest factor in outranking established competitors. In 2026, that scope now includes AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation): structuring content so AI systems can find, understand and cite it, not just rank it.
Most UK sites don't have a "Google problem" — they have a domain authority problem, a technical problem (broken redirects, duplicate content, slow load times), or both. We diagnose which one it is before recommending any content or link-building spend.
Our Edge
A full technical crawl — redirect chains, indexing errors, page speed, duplicate content — before a single pound goes into content or links.
Backlink campaigns built on real directory, PR and citation placements — not link farms that put your domain at risk of a penalty.
Content structured with schema markup and direct-answer blocks so it can be cited by ChatGPT, Gemini and Perplexity, not just ranked by Google.
Our Process
Full crawl of the site — redirects, indexing, Core Web Vitals, duplicate content, and schema gaps — benchmarked against UK competitors.
UK-specific keyword research mapped to buyer intent, with a content calendar built around the gaps competitors haven't closed.
Redirect corrections, page speed improvements, internal linking structure, and schema markup implemented site-wide.
Backlinks earned through directories, PR placements and citations that raise domain authority without penalty risk.
Direct-answer content blocks, FAQ schema and entity markup so AI search platforms can find and cite the site, not just Google.
Monthly reporting on rankings, organic traffic and — increasingly — AI citation visibility, with the strategy adjusted each cycle.
Diagnosis First
Few or no quality backlinks means Google trusts established competitors over you, regardless of on-page quality.
Redirect mismatches, slow page speed and duplicate content quietly cap how much of the site Google will even crawl.
Pages written for search engines instead of the actual question a UK buyer typed — Google increasingly rewards the opposite.
No schema, no direct-answer structure — invisible to ChatGPT and AI Overviews even if it ranks fine on classic Google.
Why Trust Us
A specific target is agreed in writing before work begins. You get a defined window to see movement in rankings and organic traffic. If the audit finds nothing worth fixing, we tell you — we don't manufacture a retainer out of a healthy site.
Live Portfolio
Client sites we optimise are reaching 100+ daily organic visitors within two to three months. Our own properties reached 30+ daily visits within roughly a month of building and optimising — all before any serious backlink work, which is now underway.
UK bespoke kitchen company — SEO structure, quick-answer blocks and enquiry-led pages.
Client projectClient platform — technical SEO, schema and content structure built for organic growth.
Our propertyOur parent agency site — SEO, AEO and GEO optimised; 30+ daily organic visits within a month of launch.
Our propertyOur institute site — local SEO for Surat plus AEO structure for AI assistants.
Our propertyOur free calculator tool — built as a rankable, linkable SEO asset.
Our propertyOur UK home-improvement lead generation site — country-targeted SEO build.
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Included
What every campaign includes.
Traditional SEO fundamentals — clean structure, internal linking, fast pages, real content depth — plus the newer requirements that answer engines rely on: quick-answer blocks, self-contained FAQ answers, Organization and Service schema, and an llms.txt describing your business to models.
Ranking without converting is a hobby. Every page we build has one primary action, proof placed where hesitation happens, and a form that captures the lead before it opens WhatsApp — so a lead is never lost to a blocked popup.
For businesses with a genuine physical location or in-person service area, we set up and optimise the profile properly. Where a business is not eligible under Google guidelines, we say so rather than risk a suspension.
Utsav Daga runs every account himself, from strategy to the monthly update.
Qualifying questions in every form, so tyre-kickers are filtered out before they reach you.
Your offer, your ads, your postcodes. We never copy one campaign across clients.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Answer Engine Optimisation, or AEO, focuses on structuring and optimising website content so that it can be better understood and potentially surfaced by answer engines and AI-powered search experiences.
SEO primarily focuses on improving a website's visibility in traditional search-engine results, while AEO focuses more heavily on providing clear, structured answers that can be understood and potentially surfaced by answer engines and AI-powered search systems. Both approaches can work together as part of a broader search strategy.
AEO can improve a website's discoverability and eligibility to be considered by AI-powered search systems, but no agency can guarantee that ChatGPT, Google AI Overviews, Perplexity or another AI system will select or cite a particular website. AI systems determine which sources they use independently.
SEO costs in the UK vary significantly depending on the scope of work, competition, website size, target keywords and level of ongoing optimisation required. There is no single SEO price that applies to every business.
SEO is generally a longer-term strategy, and the timeline depends on factors such as website authority, competition, technical condition, content quality, backlinks and the difficulty of the target keywords. Businesses should evaluate progress through visibility, rankings, organic traffic and relevant conversions rather than expecting instant results.
SEO is not simply replaced by AI search. Search behaviour and search interfaces are evolving, but websites still need to be discoverable, technically accessible and supported by useful, relevant content. A modern strategy can combine traditional SEO with optimisation for AI-powered search experiences.
AEO, GEO and AI SEO are overlapping terms used to describe optimisation for AI-powered search and answer experiences. The terminology is still evolving, so businesses should focus less on the label and more on creating technically sound, authoritative and useful content that can be understood by both search engines and AI systems.
AI-search visibility can be evaluated by monitoring whether a business, website or content is being mentioned or cited in relevant AI-generated answers. Measurement should focus on visibility and citations across relevant AI search systems rather than relying only on traditional keyword rankings.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
