Getting more Facebook leads is easy to measure. Getting the right people to answer your calls is harder. We build the offer, creative, lead forms and tracking to close that gap.
Meta Ads management covers Facebook and Instagram campaign strategy, creative testing, audience delivery, conversion events, qualification and performance review. We optimise beyond clicks to the business metrics you can actually verify, starting with an account diagnosis.
Exclusive leads, never shared · 45+ brands
UK
Featured on Shark Tank India
Canada
UAE, India and more
Real results
Facebook and Instagram lead campaigns with a custom offer and in-house creative: £51,269 Meta ad spend, 1,820 leads, 70% qualified and 52+ confirmed jobs won. Last updated Oct 2026.
Read the case studiesA UK fitted-interiors client · Meta Ads
Definition
Meta Ads management is the ongoing process of planning, building and optimising paid campaigns across Facebook and Instagram — audience targeting, ad creative, budget pacing, conversion tracking and reporting — so that ad spend produces qualified leads or sales rather than isolated clicks and impressions. For UK businesses, that means campaigns built around UK buyer behaviour, GDPR-compliant tracking, and a currency and cost baseline that reflects the UK auction, not a US or global average.
At Max Quality Leads, Meta Ads management is run personally by founder Utsav Daga, backed by the MaxLeadz team — with a diagnosis-first process that finds which part of the funnel (tracking, targeting, creative, offer or follow-up) is actually leaking before any budget increase is recommended.
Our Edge
Campaigns and optimisation events built around UK buyers, not browsers — so spend never goes to the audience that clicks and disappears.
Hooks, static ads and UGC-style video engineered to attract the right UK customer and quietly repel the cheap, low-intent one, before the form does.
Ad rejections, delivery drops and account flags are caught and fixed the same day — no budget burns on a broken ad while nobody's watching.
Our Process
Full account audit against UK benchmarks — tracking, audience, creative, offer and follow-up — to find the actual leak before recommending spend.
Audience and campaign structure built around UK buying behaviour, budget tiers and the platforms (Facebook, Instagram, Messenger) that fit your goal.
Ad creative — image, carousel and video — produced and tested in rounds, with underperformers cut early rather than left to burn budget.
Pixel and Conversions API wired with deduplication, GDPR-compliant consent handling, and campaigns launched against a written target.
Daily monitoring, weekly optimisation, and monthly reporting tied to revenue and booked appointments — not platform-reported ROAS.
Meta Ads vs Google Ads
| Factor | Meta Ads | Google Ads |
|---|---|---|
| Placement | Facebook, Instagram, Messenger, Audience Network | Google Search, YouTube, Display Network |
| Targeting basis | Interests, behaviour, demographics, lookalikes | Search intent, keywords |
| Best for | Brand discovery, lead gen, retargeting at lower CPL | Capturing existing demand, high-intent leads |
| Typical UK CPL | Lower cost, more volume, needs qualification | Higher cost, higher immediate intent |
Most established UK lead-gen brands run both as one accountable system rather than choosing a single channel.
Documented UK Proof
1,820 leads for a UK fitted-interiors client, 70% qualified, with 52+ confirmed jobs won. Last updated Oct 2026.
Every number is opened live on the strategy call from the actual ad account — screenshots are easy to fake, a live account isn't.
Why Trust Us
We guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page. Your ad budget is always paid by you, directly to Meta, from your own card. We never hold it or mark it up.
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Included
What every campaign includes.
Meta Ads are the paid placements that run across Facebook, Instagram, Messenger and the Audience Network. Unlike Google, nobody is searching for you — you are interrupting someone mid-scroll. That single difference decides everything: the creative has to earn the stop, the offer has to earn the click, and the targeting matters far less than most people assume, because Meta's algorithm now finds buyers largely from your conversion data rather than from the interests you tick.
Quality is manufactured in four places, none of which is the targeting screen. First, the offer: a specific, time-bound promise attracts buyers, while "free quote" attracts browsers. Second, friction: adding two or three qualifying questions cuts volume and lifts close rate, and for high-ticket work a landing page beats an instant form every time. Third, the conversion event: optimise for a qualified lead or a booked call, not a raw form fill, so Meta learns what a good lead looks like. Fourth, feedback: push CRM outcomes back into the ad account so the algorithm stops finding more people like the ones who never answered.
Most accounts we inherit are fragmented — overlapping audiences competing against each other, campaigns that never exit learning, budget split so thin nothing optimises. We consolidate first. It is unglamorous and it is usually where the first jump comes from.
Creative fatigue is the single most common cause of a good account going bad. We run a structured testing system: new hooks on a schedule, winners scaled, losers retired before frequency destroys CPM.
Pixel plus Conversions API with correct event deduplication, GA4 aligned, and CRM outcomes fed back. Without this you are optimising on fiction, and the platform is optimising toward the wrong people on your behalf.
Ad account restricted or business portfolio disabled? This is one of the most common reasons clients arrive. We diagnose the cause, work the appeal path, and rebuild with backup assets so one restriction can never take your revenue offline again.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Meta Ads management costs vary depending on campaign complexity, number of campaigns, creative requirements, optimisation needs and the level of management required. The advertising budget paid to Meta should be considered separately from the agency management fee.
There is no single monthly budget that works for every business. The appropriate budget depends on the target market, customer value, expected conversion rate, cost per lead or purchase and the amount of data required to optimise campaigns. The advertising budget should always be separated from the management fee.
Facebook and Instagram Ads can be valuable for small businesses when the offer, targeting, creative, tracking and follow-up process are properly aligned. Their effectiveness depends on the business model and economics rather than simply the size of the company.
Google Ads generally captures existing demand from people actively searching for a solution, while Meta Ads can create demand by reaching relevant audiences before they actively search. Google can therefore be stronger for capturing intent, while Meta can be powerful for creating awareness and generating demand.
Low-quality leads can result from broad or unsuitable targeting, weak qualification, misleading messaging, poor offers, low-intent audiences or a mismatch between the advertisement and the landing experience. Improving lead quality requires analysing the complete funnel rather than simply reducing cost per lead.
Meta Instant Forms can reduce friction and make it easier for users to submit their information, while landing pages provide more space to explain the offer and qualify prospects. The better option depends on the complexity of the offer, the qualification requirements and the quality of leads you need.
Meta Pixel and Conversions API can help businesses measure and optimise advertising performance by providing conversion data. The appropriate tracking setup depends on the website, conversion journey and business objectives.
Creative refresh frequency depends on audience size, spend, campaign performance and signs of creative fatigue. Instead of changing ads on an arbitrary schedule, monitor metrics such as click-through rate, conversion rate and cost per result to identify when creative performance is declining.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
