Ecommerce paid ads fail in the gap between reported and real: attribution inflation, duplicate events, returns and RTO. We reconcile ad platform numbers against actual order data, fix tracking, then scale creative that has proven contribution margin.
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
NewBathroom showroom · presenter video ad
NewBathroom range walkthrough · presenter video ad
Housing disrepair · presenter video ad
Kitchen showroom walkthrough · video ad
Fitted kitchen walkthrough · video ad
Included
Where ecommerce & d2c lead generation breaks
What every campaign includes.
Step 01
"My ads work for three days then die"
The most common ecommerce complaint we hear. The learning phase finds you the cheapest early buyers, then creative fatigue and audience saturation set in — and most brands respond by editing the campaign, which resets learning and makes it worse. We run a structured creative testing system: new hooks on a schedule, winners scaled gradually, losers retired before frequency destroys CPM.
Step 02
Scaling without killing ROAS
Doubling budget overnight forces Meta to buy deeper into the audience at higher CPMs — merchants regularly watch a budget jump halve their ROAS. We scale in measured increments, broaden creative and audiences before big budget moves, and always know the break-even ROAS so "worse" is measured against profit, not vanity.
Step 03
Catalogue, feed and post-purchase
Advantage+ catalogue campaigns supported by strong top-of-funnel creative, product feed hygiene handled properly, and — for COD markets — RTO reduction workflows that protect the margin the ads earned.
Step 04
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Step 05
Google Ads Management
Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.
Step 06
Ecommerce Paid Ads
Ecommerce lead generation and sales through Facebook and Google Ads, optimised on delivered revenue and contribution margin rather than reported ROAS.
What to expect
What happens in the first 60 days?
A free 30-minute call reviewing your current ecommerce & d2c ads and lead flow
A custom ecommerce & d2c offer and creative written for your area and ticket size
Pixel, Conversions API and GA4 set up so every lead is tracked
Launch date confirmed once access, assets and tracking are ready
Exclusive ecommerce & d2c leads to your phone, inbox or CRM, never shared
Daily optimisation and a short monthly note on what changed and why
Mobile-first
How do leads reach your phone?
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
D2C ecommerce marketing focused on sales quality: FAQs
Attribution windows, modelled conversions and duplicate Pixel-plus-CAPI events all inflate platform numbers — we have seen Meta claim nearly double the store's real orders. We fix deduplication and treat your store data as the source of truth.
The honest answer: it depends on your margin. We calculate your break-even ROAS from gross margin on the first call, so "good" is defined by profit for your business rather than a generic benchmark.
Yes, plus most major carts. What matters is clean event tracking and being able to reconcile platform-reported revenue against real order data.
What our clients say
Reviews from our wider agency work (MaxLeadz)
5 Google reviews about lead generation, quoted verbatim from our Google Business Profile. MaxLeadz is the wider business behind Max Quality Leads; these reviewers are not UK installers.
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
PCPremkumar ChokkaGoogle review · MaxLeadz client
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
GFGrow FortunaGoogle review · MaxLeadz client
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
HHariGoogle review · MaxLeadz client
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
JGJayanth GGoogle review · MaxLeadz client
Let's talk leads
Want leads that are worth calling back?
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
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