B2B and SaaS paid acquisition fails when it optimises to form fills. The platform will happily find you people who fill forms and never buy. The fix is feeding qualification and revenue outcomes from your CRM back into the ad platform so it learns what a real opportunity looks like.
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
NewBathroom showroom · presenter video ad
NewBathroom range walkthrough · presenter video ad
Housing disrepair · presenter video ad
Kitchen showroom walkthrough · video ad
Fitted kitchen walkthrough · video ad
Included
Where saas & b2b lead generation breaks
What every campaign includes.
Step 01
Optimise on the event that correlates with revenue
For most SaaS that is a paid registration, activated trial or booked demo — not a newsletter signup. We identify the earliest event that reliably predicts revenue, then build the campaign ladder toward it.
Step 02
Longer cycles need different measurement
A 90-day B2B sales cycle cannot be judged on a 7-day attribution window. We set up offline conversion import so closed-won deals flow back into Google and Meta, and report on cohort pipeline rather than last-click.
Step 03
Meta works for B2B, with caveats
Meta is dismissed too quickly for B2B. It works well for defined verticals with a clear pain point, and it is often dramatically cheaper than LinkedIn. It works badly for broad enterprise targeting. We will tell you which side of that line you fall on.
Step 04
Lead Generation
Facebook lead generation agency for UK businesses: exclusive, qualified leads from Meta and Google Ads, never shared. Pay per lead at £5 plus ad spend.
Step 05
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Step 06
App Installs & Registrations
App campaigns optimised for registration, activation and first revenue — not just installs.
What to expect
What happens in the first 60 days?
A free 30-minute call reviewing your current saas & b2b ads and lead flow
A custom saas & b2b offer and creative written for your area and ticket size
Pixel, Conversions API and GA4 set up so every lead is tracked
Launch date confirmed once access, assets and tracking are ready
Exclusive saas & b2b leads to your phone, inbox or CRM, never shared
Daily optimisation and a short monthly note on what changed and why
Mobile-first
How do leads reach your phone?
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
LinkedIn has better targeting data and much higher costs. Meta is cheaper and requires you to earn the targeting through creative and offer. For SMB-focused SaaS, Meta often wins on cost per opportunity. For enterprise, LinkedIn usually justifies its price.
Yes, but you must measure it correctly. Set up offline conversion import first, expect the first three months to be data-building, and judge on pipeline created rather than immediate revenue.
What our clients say
Reviews from our wider agency work (MaxLeadz)
5 Google reviews about lead generation, quoted verbatim from our Google Business Profile. MaxLeadz is the wider business behind Max Quality Leads; these reviewers are not UK installers.
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
PCPremkumar ChokkaGoogle review · MaxLeadz client
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
GFGrow FortunaGoogle review · MaxLeadz client
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
HHariGoogle review · MaxLeadz client
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
JGJayanth GGoogle review · MaxLeadz client
Let's talk leads
Want leads that are worth calling back?
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
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