The lever was not spend. It was fixing what happened after the click.
Platform-reported ROAS is not profit. Between reported revenue and money in your account sit returns, RTO, COGS, shipping and payment fees. We optimise on what survives all of them.
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UK
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Canada
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Real results
A UK fitted-interiors client: Facebook and Instagram lead campaigns, a custom offer and in-house creative. Last updated Oct 2026.
Read the case studiesUK home improvement · Meta Ads
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
Included
What every campaign includes.
The most common ecommerce problem we see: Meta reports a 4x ROAS and the bank account disagrees. Causes are usually attribution window inflation, duplicate event firing, and RTO eating margin invisibly. We reconcile platform data against your actual order data before recommending scale.
For markets where cash on delivery and high return-to-origin rates are normal, RTO is often the single biggest profit leak. Prepaid incentives, address confirmation flows, order-confirmation WhatsApp sequences and COD gating on risky pin codes all move it materially.
Advantage+ catalogue campaigns supported by strong top-of-funnel creative, with product feed hygiene handled properly. A broken feed silently caps everything downstream.
Utsav Daga runs every account himself, from strategy to the monthly update.
Qualifying questions in every form, so tyre-kickers are filtered out before they reach you.
Your offer, your ads, your postcodes. We never copy one campaign across clients.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Ecommerce PPC management costs vary according to advertising spend, number of products, campaign complexity, platforms used, creative requirements and optimisation needs. Management fees should be considered separately from the actual advertising budget.
The appropriate advertising budget depends on product margins, average order value, conversion rate, customer acquisition cost and available demand. Instead of selecting a budget based only on industry averages, ecommerce brands should work backwards from their unit economics and profitability targets.
There is no universal good ROAS for ecommerce. A profitable ROAS depends on factors such as gross margin, average order value, returns, fulfilment costs, customer acquisition costs and repeat purchases. A higher ROAS is not automatically better if it limits profitable growth.
Google Shopping is effective at capturing existing product-search demand, while Meta Ads can create demand through audience targeting and creative discovery. Many ecommerce businesses can benefit from using both platforms as part of a broader paid acquisition strategy.
Both campaign types can have a role in ecommerce advertising. The appropriate choice depends on the account structure, available conversion data, product catalogue, campaign objectives and desired level of control.
Revenue and ROAS do not necessarily equal profitability. An ecommerce campaign can generate sales while remaining unprofitable because of product costs, shipping, returns, discounts, payment fees, agency costs and other expenses. Profitability should therefore be evaluated alongside revenue and ROAS.
The product feed is an important part of Google Shopping because it provides Google with information about the products being advertised. Accurate and well-structured product information helps ensure that products can be appropriately matched with relevant searches.
Ecommerce campaigns should be scaled based on conversion data, profitability and available demand rather than increasing budgets aggressively. Scaling should consider creative performance, audience saturation, customer acquisition costs, margins and the campaign's ability to maintain profitable economics.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
