A low cost per lead does not help if enquiries are shared, the wrong job type or never contacted. Our approach combines the right offer, paid campaigns, qualification and measurable follow-up for home improvement businesses. We review the whole journey before suggesting more budget.
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
NewBathroom showroom · presenter video ad
NewBathroom range walkthrough · presenter video ad
Housing disrepair · presenter video ad
Kitchen showroom walkthrough · video ad
Fitted kitchen walkthrough · video ad
Included
Where home improvement & renovation lead generation breaks
What every campaign includes.
Step 01
Why home improvement leads go cold
The homeowner filled your form at 9pm while watching television. Nobody called until 11am the next day, by which point three competitors had. In this industry speed-to-lead beats almost every other variable, and it usually sits outside the ad account entirely.
Step 02
Separating browsers from buyers
We qualify on timeline, property ownership and budget range inside the form itself. Fewer leads reach your team, and a far higher share book a survey. For installers with limited survey capacity this is the difference between a profitable programme and a treadmill.
Step 03
Seasonality and capacity
Demand for kitchens, conservatories and solar swings hard by season and weather. We build spend plans around your installation capacity rather than pushing volume you cannot fulfil — an over-fed pipeline damages reputation faster than an empty one.
Step 04
Lead Generation
Facebook lead generation agency for UK businesses: exclusive, qualified leads from Meta and Google Ads, never shared. Pay per lead at £5 plus ad spend.
Step 05
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Step 06
Google Ads Management
Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.
What to expect
What happens in the first 60 days?
A free 30-minute call reviewing your current home improvement & renovation ads and lead flow
A custom home improvement & renovation offer and creative written for your area and ticket size
Pixel, Conversions API and GA4 set up so every lead is tracked
Launch date confirmed once access, assets and tracking are ready
Exclusive home improvement & renovation leads to your phone, inbox or CRM, never shared
Daily optimisation and a short monthly note on what changed and why
Mobile-first
How do leads reach your phone?
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
It varies widely by trade and region. Rather than quote a flattering average, we look at your postcode coverage, ticket size and competition on the first call and give you a realistic range for your specific situation.
Yes. The mechanics are close to kitchens and renovation — high ticket, considered purchase, survey-led sales process. The main differences are seasonality and, for solar, stricter advertising compliance around savings claims.
We build the follow-up flow — leads in your CRM within 5 seconds, plus WhatsApp, SMS and email sequences — but your team or your call handler makes the calls. We can help you specify what that process should look like.
What our clients say
Reviews from our wider agency work (MaxLeadz)
5 Google reviews about lead generation, quoted verbatim from our Google Business Profile. MaxLeadz is the wider business behind Max Quality Leads; these reviewers are not UK installers.
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
PCPremkumar ChokkaGoogle review · MaxLeadz client
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
GFGrow FortunaGoogle review · MaxLeadz client
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
HHariGoogle review · MaxLeadz client
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
JGJayanth GGoogle review · MaxLeadz client
Let's talk leads
Want leads that are worth calling back?
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
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