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Home Improvement & Renovation

Home Improvement Marketing for UK Installers

Quick answer

A low cost per lead does not help if enquiries are shared, the wrong job type or never contacted. Our approach combines the right offer, paid campaigns, qualification and measurable follow-up for home improvement businesses. We review the whole journey before suggesting more budget.

Utsav Daga, Max Quality LeadsUtsav DagaStrategy leadBook a callWhatsApp us

Exclusive leads, never shared · 45+ brands

Trusted by 45+ brands across the UK, US, UAE and Canada

UK

Featured on Shark Tank India

Canada

UAE, India and more

Creative + landing page

How does our creative filter out poor leads?

In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.

Video creatives

What video ads do we make?

Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.

  • New
    Bathroom showroom · presenter video ad
  • New
    Bathroom range walkthrough · presenter video ad
  • Housing disrepair · presenter video ad
  • Kitchen showroom walkthrough · video ad
  • Fitted kitchen walkthrough · video ad

Included

Where home improvement & renovation lead generation breaks

What every campaign includes.

Step 01

Why home improvement leads go cold

The homeowner filled your form at 9pm while watching television. Nobody called until 11am the next day, by which point three competitors had. In this industry speed-to-lead beats almost every other variable, and it usually sits outside the ad account entirely.

Step 02

Separating browsers from buyers

We qualify on timeline, property ownership and budget range inside the form itself. Fewer leads reach your team, and a far higher share book a survey. For installers with limited survey capacity this is the difference between a profitable programme and a treadmill.

Step 03

Seasonality and capacity

Demand for kitchens, conservatories and solar swings hard by season and weather. We build spend plans around your installation capacity rather than pushing volume you cannot fulfil — an over-fed pipeline damages reputation faster than an empty one.

Step 04

Lead Generation

Facebook lead generation agency for UK businesses: exclusive, qualified leads from Meta and Google Ads, never shared. Pay per lead at £5 plus ad spend.

Step 05

Facebook & Meta Ads Management

Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.

Step 06

Google Ads Management

Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.

What to expect

What happens in the first 60 days?

  • A free 30-minute call reviewing your current home improvement & renovation ads and lead flow
  • A custom home improvement & renovation offer and creative written for your area and ticket size
  • Pixel, Conversions API and GA4 set up so every lead is tracked
  • Launch date confirmed once access, assets and tracking are ready
  • Exclusive home improvement & renovation leads to your phone, inbox or CRM, never shared
  • Daily optimisation and a short monthly note on what changed and why

Mobile-first

How do leads reach your phone?

Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.

Pricing

What does it cost?

Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.

Start here

Pay per lead

From£5per lead + your ad spend

No contract and no minimum fee. You choose your ad budget.

Typically £15–£20 per lead all-in

  • Leads go straight to your CRM, inbox or sheet
  • Qualifying questions in every lead form
  • You only pay for leads we generate
  • Meta ad spend is typically £10–£15 per lead (estimate)
See more
  • Ad spend is paid by you directly to Meta.
  • Good for testing a trade or area before you scale up.
  • The monthly lead guarantee covers our managed plans.
Start getting leads
Most popular

Lead Engine

From£499a month + your ad spend

Facebook and Instagram ads, fully managed for you.

  • Lead forms with qualifying questions
  • Custom offer and in-house ad creative
  • A live lead pipeline you can open any time
  • Founder-managed, with a monthly report
See more
  • Needs a minimum Meta ad spend of £700–£1,000 a month, paid to Meta.
  • Within your first two months you should have booked appointments and jobs, or we work a further 30 days free.
  • Full details on our guarantee terms page.
Book a free call
Done for you

Full service

25%of your ad spend

Minimum ad budget £2,000 a month.

Ads, creatives, reporting and scaling all handled

  • Meta and Google Ads run together
  • GoHighLevel CRM, pipelines and booking
  • Automatic WhatsApp, SMS and email follow-up
  • Reporting down to jobs won
See more
  • Pixel, Conversions API and GA4 tracking set up properly.
  • Landing pages built and tested.
  • Scope agreed in writing before we start.
Book a free call

Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms

Who runs it

Who works on your account?

  • Utsav DagaFounder
  • VDVivek DhobiProject Manager
  • In-house creativeCreative

What you'll get

Exclusive leads, made only for you

Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.

Book a free call

Made only for you

Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.

Never shared or resold

We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.

Your money, your leads

You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.

Less money wasted

No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.

More jobs won

When a homeowner only speaks to you, more of your quotes turn into work.

Why firms trust us

Every account is run by the founder, Utsav Daga, with a plain-words update each month.

Who we help

Which trades do we work with?

Hover over a trade to see the sort of ads we make. Tap to open that page.

Home improvement marketing: FAQs

It varies widely by trade and region. Rather than quote a flattering average, we look at your postcode coverage, ticket size and competition on the first call and give you a realistic range for your specific situation.

Yes. The mechanics are close to kitchens and renovation — high ticket, considered purchase, survey-led sales process. The main differences are seasonality and, for solar, stricter advertising compliance around savings claims.

We build the follow-up flow — leads in your CRM within 5 seconds, plus WhatsApp, SMS and email sequences — but your team or your call handler makes the calls. We can help you specify what that process should look like.

What our clients say

Reviews from our wider agency work (MaxLeadz)

5 Google reviews about lead generation, quoted verbatim from our Google Business Profile. MaxLeadz is the wider business behind Max Quality Leads; these reviewers are not UK installers.

Let's talk leads

Want leads that are worth calling back?

Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.

Let's talk leads

Quick reply on WhatsApp, or pick a time.

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