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Finance & Trading AppsInstalls are vanity. Registrations and funded accounts are the job.
Fintech user acquisition optimised to installs delivers cheap users who never complete KYC. Optimising to registration, activation or first deposit costs more per install and dramatically less per revenue-producing user — and it requires the event tracking to be mapped before any budget is spent.
App installs at ₹21.05 per install from ₹3.66L tracked spend, with roughly 35% better engagement after audience and creative rework.
The KYC cliff
Finance apps lose most users between install and verified account. If your campaigns optimise to the install event, the platform happily finds people who will never upload a document. We map the event ladder — install, registration, KYC complete, first transaction — and move optimisation deeper as volume allows.
Compliance-first creative
Financial services advertising faces the strictest platform review there is: income claims, guarantees and screenshots of returns all trigger rejections and account flags. We write and design inside those rules, which keeps accounts alive and CPMs stable.
Cohort truth
A monthly cohort view showing what each acquisition cohort did in week one and week four — registrations, funded accounts, revenue — is the only honest way to judge fintech acquisition. That is the report you get.
How we work with finance & trading apps brands
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Google Ads Management
Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.
App Installs & Registrations
App campaigns optimised for registration, activation and first revenue — not just installs. Documented: 17,420 installs at ₹21.05 and 1,127 B2B app installs at ₹14.26.
Frequently asked questions
Can you optimise directly to funded accounts?
Once event volume is sufficient, yes. Below that threshold we optimise to registration or KYC-complete as a proxy and move deeper as data accumulates.
Which platforms work best for finance apps?
Meta for volume and cost, Google App Campaigns for intent and search coverage. The mix depends on your CAC ceiling and how strict your compliance team is about placements.
Want to know exactly where your ad spend is leaking?
Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.
No obligation. No contract required to get the audit.