Home › Industries › Home Improvement & Remodeling
Home Improvement & RemodelingExclusive home improvement leads from Facebook & Google Ads
Home improvement lead generation works when the offer matches the buying stage. Most companies advertise "free quote" to people who are still browsing Pinterest. The programmes that work separate research-stage enquiries from ready-to-book homeowners and price them differently.
Qualified leads for Eco Home Interiors from £48,458 in tracked spend, with more than 10 confirmed installation sites reported.
Why home improvement leads go cold
The homeowner filled your form at 9pm while watching television. Nobody called until 11am the next day, by which point three competitors had. In this industry speed-to-lead beats almost every other variable, and it usually sits outside the ad account entirely.
Separating browsers from buyers
We qualify on timeline, property ownership and budget range inside the form itself. Fewer leads reach your team, and a far higher share book a survey. For installers with limited survey capacity this is the difference between a profitable programme and a treadmill.
Seasonality and capacity
Demand for kitchens, conservatories and solar swings hard by season and weather. We build spend plans around your installation capacity rather than pushing volume you cannot fulfil — an over-fed pipeline damages reputation faster than an empty one.
How we work with home improvement & remodeling brands
Lead Generation
Paid ads lead generation through Facebook and Google Ads, with qualification that delivers exclusive, high-quality leads across the UK, US, UAE and Canada.
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Google Ads Management
Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.
Frequently asked questions
What does a home improvement lead cost in the UK?
It varies widely by trade and region. Rather than quote a flattering average, we look at your postcode coverage, ticket size and competition on the first call and give you a realistic range for your specific situation.
Do you work with roofing and solar?
Yes. The mechanics are close to kitchens and remodeling — high ticket, considered purchase, survey-led sales process. The main differences are seasonality and, for solar, stricter advertising compliance around savings claims.
Can you handle appointment booking too?
We build the follow-up flow — WhatsApp, SMS and email sequences that fire within minutes — but your team or your call handler makes the calls. We can help you specify what that process should look like.
Want to know exactly where your ad spend is leaking?
Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.
No obligation. No contract required to get the audit.