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SaaS & B2BPaid registrations and pipeline, not MQL theatre
B2B and SaaS paid acquisition fails when it optimises to form fills. The platform will happily find you people who fill forms and never buy. The fix is feeding qualification and revenue outcomes from your CRM back into the ad platform so it learns what a real opportunity looks like.
B2B app installs at ₹14.26 each, optimised through to registration rather than stopping at the install event.
Optimise on the event that correlates with revenue
For most SaaS that is a paid registration, activated trial or booked demo — not a newsletter signup. We identify the earliest event that reliably predicts revenue, then build the campaign ladder toward it.
Longer cycles need different measurement
A 90-day B2B sales cycle cannot be judged on a 7-day attribution window. We set up offline conversion import so closed-won deals flow back into Google and Meta, and report on cohort pipeline rather than last-click.
Meta works for B2B, with caveats
Meta is dismissed too quickly for B2B. It works well for defined verticals with a clear pain point, and it is often dramatically cheaper than LinkedIn. It works badly for broad enterprise targeting. We will tell you which side of that line you fall on.
How we work with saas & b2b brands
Lead Generation
Paid ads lead generation through Facebook and Google Ads, with qualification that delivers exclusive, high-quality leads across the UK, US, UAE and Canada.
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
App Installs & Registrations
App campaigns optimised for registration, activation and first revenue — not just installs. Documented: 17,420 installs at ₹21.05 and 1,127 B2B app installs at ₹14.26.
Frequently asked questions
Is Meta or LinkedIn better for B2B?
LinkedIn has better targeting data and much higher costs. Meta is cheaper and requires you to earn the targeting through creative and offer. For SMB-focused SaaS, Meta often wins on cost per opportunity. For enterprise, LinkedIn usually justifies its price.
We have a long sales cycle. Can paid ads work?
Yes, but you must measure it correctly. Set up offline conversion import first, expect the first three months to be data-building, and judge on pipeline created rather than immediate revenue.
Want to know exactly where your ad spend is leaking?
Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.
No obligation. No contract required to get the audit.