What actually happens in the first 60 days
Week one is diagnosis, not spending. Week two is building tracking and creative. Campaigns launch inside 48 hours of assets and access being ready. Month two is scaling what worked and cutting what did not.
Step 1 — Free audit call (day 0)
You share the ad account, the offer and the current funnel. Utsav reviews it live and tells you the first thing costing you money. You get that in writing whether or not you hire us. About 30 minutes.
Step 2 — Diagnosis (days 1–5)
We audit five layers: tracking, targeting, creative, offer and follow-up. You get a written diagnosis naming the constraint and what fixing it should be worth. No budget moves during this stage — spending before diagnosing is how accounts stay broken.
Step 3 — Build (days 6–12)
Pixel and Conversions API with proper event deduplication. GA4 aligned. CRM feedback wired. Account structure rebuilt. Creative angles produced. Landing page or lead form built where the diagnosis calls for it.
Step 4 — Launch (within 48 hours of assets being ready)
Campaigns go live with a deliberate testing structure rather than one big campaign hoping for the best. First data reviewed at 72 hours, first structural decision at day seven.
Step 5 — Optimise and scale (day 14 onward)
Weekly optimisation, structured creative refresh before fatigue hits, and budget shifted toward whatever is producing qualified outcomes. Monthly strategy call plus a written note you can actually read.
Step 6 — The 60-day checkpoint
We agreed a target before starting. At day 60 we measure against it honestly. If it has not landed, we keep working at no additional retainer until it does. That is the commitment, and it is in the agreement.
Want to know exactly where your ad spend is leaking?
Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.
No obligation. No contract required to get the audit.