Home › Services › App Installs & Registrations
App Installs & RegistrationsInstalls are a vanity metric. We optimise to registration and revenue.
An app install campaign that stops at installs will deliver cheap installs from users who never open the app again. Optimising to registration, activation or first purchase costs more per install and delivers dramatically more revenue per pound spent.
We have delivered 17,420 installs at ₹21.05 for a stock market app and 1,127 installs at ₹14.26 for a B2B jewellery app. In both cases the work that mattered happened after the install.
Event mapping first
Before any budget: SDK check, event taxonomy, and a clear definition of the activation event that correlates with revenue. If the platform cannot see registration, it cannot optimise toward registrants.
Install → registration → revenue
We build the campaign ladder deliberately: broad install campaigns to fill the top, then value-based and event-optimised campaigns targeting the users who actually complete registration and transact.
Cohort reporting
Monthly cohort view showing what each install cohort did in week one, week four and beyond. This is the only honest way to judge whether the acquisition is working.
Frequently asked questions
Can you optimise to in-app purchase directly?
Once you have sufficient volume, yes. Below that threshold we optimise to registration or activation as a proxy, then move deeper as data accumulates.
Do you work with dating, fintech and gaming apps?
Yes, with the caveat that some of these categories face stricter platform policy review. We factor that into the account structure from day one.
Other services
Lead Generation
Paid ads lead generation through Facebook and Google Ads, with qualification that delivers exclusive, high-quality leads across the UK, US, UAE and Canada.
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Google Ads Management
Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.
Want to know exactly where your ad spend is leaking?
Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.
No obligation. No contract required to get the audit.