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Ecommerce Paid Ads

Scale on delivered revenue, not reported ROAS

Quick answer

Platform-reported ROAS is not profit. Between reported revenue and money in your account sit returns, RTO, COGS, shipping and payment fees. We optimise on what survives all of them.

We have taken a footwear brand from zero to roughly ₹25L per month in six months on paid social alone, starting from a small budget. The lever was not spend. It was fixing what happened after the click.

The reported-versus-real gap

The most common ecommerce problem we see: Meta reports a 4x ROAS and the bank account disagrees. Causes are usually attribution window inflation, duplicate event firing, and RTO eating margin invisibly. We reconcile platform data against your actual order data before recommending scale.

RTO reduction

For markets where cash on delivery and high return-to-origin rates are normal, RTO is often the single biggest profit leak. Prepaid incentives, address confirmation flows, order-confirmation WhatsApp sequences and COD gating on risky pin codes all move it materially.

Creative and catalogue

Advantage+ catalogue campaigns supported by strong top-of-funnel creative, with product feed hygiene handled properly. A broken feed silently caps everything downstream.

Frequently asked questions

Do you work with Shopify and WooCommerce?

Yes, plus most major carts. What matters more than the platform is whether the event tracking is clean and whether we can reconcile ad platform revenue against your real order data.

What ROAS should I target?

The honest answer is that ROAS is the wrong target — you should be working to a contribution margin number that accounts for COGS, shipping, returns and fees. We calculate your break-even ROAS on the first call so you know what "good" actually is for your business.

Free Ad Account Audit

Want to know exactly where your ad spend is leaking?

Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.

No obligation. No contract required to get the audit.