Home › Services › Lead Generation
Lead GenerationExclusive, qualified leads from Facebook & Google Ads
Paid ads lead generation uses Facebook and Google Ads to put a qualified enquiry in front of your sales team at a predictable cost. The difference between a good and bad programme is not the cost per lead — it is how many of those leads answer the phone and buy.
Most lead generation is judged on cost per lead. That is the wrong number. A £4 lead that never answers costs more than a £40 lead that books. We build for the second one.
What breaks lead quality
Four things, almost always in this order: the offer is not compelling enough to attract a real buyer, the targeting reaches people who cannot afford or do not need the service, the form is so frictionless that curiosity clicks get through, and follow-up arrives hours after intent has died. We audit all four before touching budget.
How we filter leads
Qualification questions inside the form, budget and timeline gating, phone-number validation, and CRM feedback wired back into the ad account so the platform learns what a good lead looks like. Filtering costs you volume. It buys you close rate.
The two ways we can work
If your budget is tight and you already have a sales process, we can run Meta campaigns and deliver qualified leads straight to your inbox, sheet or CRM — nothing else attached. If you want the whole path handled, we build the full system in GoHighLevel: pipelines, automated follow-up, appointment booking and reporting that ties spend to closed revenue. Most clients start with the first and move to the second once the lead flow is proven.
What you get each month
A live dashboard showing spend, leads, cost per qualified lead and — where your CRM allows it — closed revenue. Plus a written note from Utsav on what changed and why. Not a screenshot dump.
Frequently asked questions
What cost per lead should I expect?
It depends entirely on ticket size and market. We have delivered leads at ₹16.91 for Indian real estate and at very different numbers for UK home improvement. On the first call we give you a realistic range for your market rather than a flattering one.
Do you use lead forms or landing pages?
Both, depending on the offer. Instant forms produce more volume and lower quality. Landing pages produce fewer, better leads and let you tell a fuller story. High-ticket almost always wants a landing page.
Can you fix leads that never answer the phone?
Usually yes. It is normally a targeting or speed-to-lead problem, not an ad problem. We diagnose which before recommending anything.
Other services
Facebook & Meta Ads Management
Facebook Ads lead generation and Meta Ads management for qualified leads, with creative, Pixel, CAPI, CRM feedback and account recovery handled properly.
Google Ads Management
Google Ads lead generation through Search, Performance Max and remarketing, aligned to landing pages and tracked to qualified leads and real revenue.
Ecommerce Paid Ads
Ecommerce lead generation and sales through Facebook and Google Ads, optimised on delivered revenue and contribution margin rather than reported ROAS.
Want to know exactly where your ad spend is leaking?
Send your ad account and current funnel. You get a plain-English breakdown of the first thing costing you money — before you spend anything with us.
No obligation. No contract required to get the audit.