Guarantee terms
We guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee page.
Last updated: October 2026
What counts as a qualified lead?
A qualified lead is one that answers the call, discusses their requirement with you, and has a budget that meets your stated minimum. For example, if you only take projects of £5,000 or more, we target and qualify for that budget before the lead reaches you.
Before launch we agree your minimum project budget, service area and the work you want, and build the targeting and form questions around them. Duplicate enquiries and obvious spam or test entries are not counted.
What happens if you deliver fewer than 50 qualified leads?
If we deliver fewer than 50 qualified leads in a month while the conditions below are met, we work for free for the next 30 days: our management fee for that period is waived and we keep running your campaigns. Ad spend is still paid by you directly to Meta or Google.
What is the two-month appointments and jobs commitment?
Within your first two months you will also have booked appointments and jobs won from the leads we generate. If not, we work free for a further 30 days. To check this fairly, you share lead outcomes with us (contacted, booked, quoted, won or lost).
What do you need from me?
You respond to new leads promptly, ideally the same working day; you approve ads and offers without long delays; the agreed minimum ad spend is live and paid to the platform for the whole month (for the Lead Engine plan, £700 to £1,000 a month); our fee invoices are paid on time; and your ad accounts, Pixel and pages stay active and accessible to us.
Which packages does the guarantee cover?
Managed packages where we run your campaigns: the Lead Engine plan, monthly management and full service. Pay per lead is billed only for leads generated, so the work-free remedy does not apply to it.
What does the guarantee not cover?
Months where ad spend was paused or below the agreed minimum, account restrictions caused by content or actions outside our control, or changes to offer, prices or service area made without us. Free work does not include ad spend or third-party software costs.
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