Facebook and Instagram campaigns that reach homeowners before they search, filter out tyre-kickers and turn enquiries into booked appointments.
Max Quality Leads runs Meta (Facebook and Instagram) Ads lead generation for UK businesses, our main channel. For a UK fitted-interiors client: 1,820 leads (1,274 qualified) and 52+ confirmed jobs won. Pay per lead is £5 per lead plus your ad spend, with no minimum fee.
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Real results
Facebook and Instagram lead campaigns with a custom offer and in-house creative: £51,269 Meta ad spend, 1,820 leads, 70% qualified and 52+ confirmed jobs won. Last updated Oct 2026.
Read the case studiesA UK fitted-interiors client · Meta Ads
Facebook Ads lead generation uses Meta's ad platform, covering Facebook and Instagram, to collect enquiries through instant forms or landing pages. It reaches people who match your ideal customer before they start searching, which usually makes leads cheaper than search, but intent is lower, so qualification and follow-up matter more.
Every campaign starts with a custom offer for your trade and area. The creative uses your real work, and the form asks qualifying questions such as home ownership, project type, budget band and timing, so casual browsers drop out before they reach you.
Leads go straight to your phone, inbox, sheet or CRM. Where included, leads reach your CRM within 5 seconds and automatic WhatsApp, SMS and email follow-up starts, because answer rates fall quickly after an enquiry.
For a UK fitted-interiors client, Meta Ads generated 1,820 leads, 1,274 qualified and 52+ confirmed jobs won. The client has won 52+ confirmed jobs from leads we generated, and the account currently produces 80+ leads a month, with typical job values around £15K–£20K each.
Meta ad spend per lead is typically around £10–£15 depending on trade and area; that is an estimate, not a guarantee. With pay per lead you add our £5 fee per lead, so a lead that costs £10–£15 in ad spend typically costs £15–£20 all-in. You choose how much to spend; there is no minimum fee on pay per lead.
Instant forms are faster to fill in and usually cheaper per lead. Landing pages add friction but often bring more considered enquiries. We test both for your offer and keep the one that produces more booked appointments, not just more leads.
Pricing: pay per lead is £5 per lead plus your own ad spend, with no minimum fee, so you choose how much to spend. Meta Ads management starts from £499 a month. Full-service is 25% of ad spend with a £2,000 minimum monthly ad budget and a £499 minimum fee. Ad spend is always paid by you directly to Meta or Google.
Our commitment: we guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.
Related: documented results · home improvement leads UK · Meta Ads management · Google Ads management
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
Meta ad spend per lead is typically around £10–£15 depending on trade and area (an estimate). Pay per lead adds our £5 fee per lead, with no minimum fee.
For a UK fitted-interiors client: 1,820 leads (1,274 qualified) and 52+ confirmed jobs won, with 52+ confirmed jobs and the account currently produces 80+ leads a month.
Yes. Leads from campaigns we run for you are yours alone and are never resold.
Meta is usually the main lead source for UK home improvement because it reaches homeowners before they search; Google adds high-intent searchers. Many clients use both.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
