Capture homeowners and buyers at the moment they search for your service, and pay only for clicks that can become enquiries.
Max Quality Leads runs Google Ads lead generation for UK businesses: Search and Performance Max campaigns built on high-intent keywords, tight negatives and conversion tracking to the enquiry. Documented: a UK fitted-bedroom client recorded 13 conversions from 1.01K clicks for £3.13K.
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Real results
Facebook and Instagram lead campaigns with a custom offer and in-house creative: £51,269 Meta ad spend, 1,820 leads, 70% qualified and 52+ confirmed jobs won. Last updated Oct 2026.
Read the case studiesA UK fitted-interiors client · Meta Ads
Google Ads lead generation means running paid search campaigns whose goal is an enquiry, not a click. Someone types a service and a place, for example "fitted wardrobes Leeds" or "bathroom fitters near me", sees your ad, lands on a page built for that search and leaves their details.
Because the person is already searching, intent is higher than on social media. The trade-off is cost: clicks in competitive home improvement terms are priced by auction, so the account has to be built to waste as little as possible.
We start from the jobs you want to win, not from a keyword list. Each service gets its own campaign or ad group, its own keywords and its own landing page, so the ad, the search and the page all say the same thing.
Negative keywords remove DIY, free, jobs and how-to searches before they cost you money. Location targeting matches the postcodes you cover. Conversion tracking (Google tag, GA4 and offline imports where possible) tells Google which clicks turned into enquiries, so bidding learns from real leads.
Search campaigns catch people actively looking for your service and are usually the core of a lead account. Performance Max can add Maps, YouTube and Display reach once conversion tracking is reliable. Remarketing reminds visitors who did not enquire the first time.
We add channels in that order, because a Performance Max campaign without clean conversion data tends to spend on low-quality placements.
A UK fitted-bedroom client recorded 1.01K clicks, 14.1K impressions and 13 conversions for £3.13K cost over the account lifetime to Q4 2026. Derived from those figures, that is a click-through rate of about 7.2% and about £241 per conversion.
The account screenshot is on our results page, and we can walk through the live account on a call.
Google captures demand that already exists; Meta creates demand from homeowners who have not searched yet. Many of our UK home improvement clients use Meta as the main lead source and Google for high-intent searches. We recommend the mix on the free call once we know your trade, area and budget.
Pricing: pay per lead is £5 per lead plus your own ad spend, with no minimum fee, so you choose how much to spend. Meta Ads management starts from £499 a month. Full-service is 25% of ad spend with a £2,000 minimum monthly ad budget and a £499 minimum fee. Ad spend is always paid by you directly to Meta or Google.
Our commitment: we guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.
Related: documented results · home improvement leads UK · Meta Ads management · Google Ads management
Creative + landing page
In-house ad creative and the home materials landing page we built for a UK client: real photos, a clear offer and a short qualifying form.
Video creatives
Short video creatives for Facebook and Instagram, made in-house. Muted previews; they play when you scroll to them.
What to expect
Mobile-first
Most homeowners see your ad on a phone. Every creative and landing page is designed mobile-first, then tested on real devices.
Channels
Where we have a documented number, we show it. Where we do not, we show how we work.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Who runs it
Utsav DagaFounderWhat you'll get
Most lead sites sell the same homeowner to several firms. We don't. Every lead from your campaign goes to you, and only you.
Your campaign runs for your trade, your area and your minimum job size. Nobody else is in it.
We never pass your enquiries to rival firms. No race to ring first, no price war on every quote.
You pay the ad spend, so every lead it brings in belongs to you. You keep the ad account and the data.
No paying for homeowners who have already had three calls. Qualifying questions weed out time-wasters before they reach you.
When a homeowner only speaks to you, more of your quotes turn into work.
Every account is run by the founder, Utsav Daga, with a plain-words update each month.
Who we help
Hover over a trade to see the sort of ads we make. Tap to open that page.
You pay your ad spend directly to Google plus our fee. Pay per lead is £5 per lead with no minimum fee; full-service management is 25% of ad spend with a £2,000 minimum monthly budget and a £499 minimum fee. Click costs depend on your trade and area.
A UK fitted-bedroom client recorded 13 conversions from 1.01K clicks and 14.1K impressions for £3.13K.
Yes. Google tag, GA4 and enquiry tracking are set up before scaling, so bidding learns from real leads rather than clicks.
Yes. The account and the data stay yours, and you pay Google directly.
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
Message us on WhatsApp or book a free 30-minute call. We talk less and get on with the work.
