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Case study · Google Ads · UK

UK fitted-bedroom Google Ads case study: 13 conversions for £3.13K

Google Search campaigns for a UK fitted-bedroom client, built on high-intent keywords, tight negatives and conversion tracking. A separate client from our Meta Ads case.

Quick answer

A UK fitted-bedroom client’s Google Ads account shows 1.01K clicks from 14.1K impressions and 13 conversions for £3.13K cost over its lifetime to Q4 2026. Derived from those figures: CTR about 7.2% and about £241 per conversion. Last updated Oct 2026.

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Documented figures · last updated Oct 2026

The numbers in this account

13conversions
1.01Kclicks
14.1Kimpressions
£3.13Kcost
~7.2%click-through rate (derived)
~£241per conversion (derived)

Ad account screenshot

Ad account screenshot, client and campaign names blurred

What did we run for this client?

Google Search campaigns built on high-intent keywords, tight negatives and conversion tracking. This is a separate client from our Meta Ads case for a UK fitted-interiors company, and the figures are shown separately.

What were the results?

  • 1.01K clicks from 14.1K impressions.
  • 13 conversions for £3.13K cost, over the account’s lifetime to Q4 2026.
  • Click-through rate about 7.2% (derived from clicks ÷ impressions).
  • About £241 per conversion (derived from cost ÷ conversions).

How should you read these numbers?

Clicks, impressions, conversions and cost are as reported in the client’s Google Ads account. The click-through rate and cost per conversion are worked out from those totals, not separate account figures.

It is one documented client, not a promise for your business. Results vary by trade, area and offer. Our 50+ qualified leads a month guarantee covers our managed plans, not pay per lead; see our guarantee terms.

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How to read these numbers: “Typically £15–£20 all-in” is an estimate, not a promise: our £5 fee plus typical current Meta ad spend of £10–£15 per lead, depending on trade and area. Our published UK case study averages £28.17 per lead (£51,269 ÷ 1,820) because it covers the first year, including testing. The 50+ qualified leads a month guarantee covers our managed plans, not pay per lead. See the case study

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Case study: FAQs

For a UK fitted-bedroom client, the Google Ads account shows 1.01K clicks from 14.1K impressions and 13 conversions for £3.13K cost over its lifetime to Q4 2026. That works out at about a 7.2% click-through rate and about £241 per conversion (derived).

No. The Google Ads figures come from a UK fitted-bedroom client. The Meta Ads figures (1,820 leads, 70% qualified, 52+ confirmed jobs won) come from a separate UK fitted-interiors client. We show them separately.

No result figure is guaranteed; these are documented results for specific clients. Our commitment: we guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.

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Reviews from our wider agency work (MaxLeadz)

5 Google reviews about lead generation, quoted verbatim from our Google Business Profile. MaxLeadz is the wider business behind Max Quality Leads; these reviewers are not UK installers.

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