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Case study · Meta Ads · UK

UK fitted-interiors Meta Ads case study: 1,820 leads and 52+ jobs won

Facebook and Instagram lead campaigns for a UK fitted-interiors client, with a custom offer and in-house creative. Client and campaign names are not shown.

Quick answer

A UK fitted-interiors client got 1,820 Meta Ads leads, 70% qualified (1,274), from £51,269 Meta ad spend. The client has confirmed 52+ jobs won from those leads, which is 3–5 jobs a month in practice, and the account currently produces 80+ leads a month. Last updated Oct 2026.

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Documented figures · last updated Oct 2026

The numbers in this account

1,820Meta Ads leads
1,274qualified leads (70%)
£51,269Meta ad spend
52+confirmed jobs won
80+leads a month now
£28.17case-study average per lead

Ad account screenshot

Ad account screenshot, client and campaign names blurred

What did we run for this client?

Facebook and Instagram lead campaigns with a custom offer and in-house creative, and lead forms with qualifying questions.

Qualified has a fixed meaning here. A qualified lead is one that answers the call, discusses their requirement with you, and has a budget that meets your stated minimum. For example, if you only take projects of £5,000 or more, we target and qualify for that budget before the lead reaches you.

What were the results?

  • 1,820 leads from £51,269 Meta ad spend.
  • 70% of those leads (1,274) were qualified.
  • 52+ jobs won, confirmed by the client, which is 3–5 jobs a month in practice.
  • The account currently produces 80+ leads a month.
  • Typical job values are around £15K–£20K each.

What does a lead cost now compared with this case study?

Typical current Meta ad spend is £10–£15 per lead on this account type, plus our £5 fee on pay per lead, so a lead typically costs £15–£20 all-in. That range is an estimate, not a promise.

The case-study average is £28.17 per lead (£51,269 ÷ 1,820). It is higher because it covers the first year, including the testing period when offers, audiences and creative were still being proven.

What does this case not prove?

It is one documented client, not a promise for your business. Results vary by trade, area, offer and how fast leads are followed up. Our 50+ qualified leads a month guarantee covers our managed plans, not pay per lead; the full conditions are on our guarantee terms page.

Live account walkthrough and client reference available on the call.

Want to see the live account?

On the call, we open the live ad accounts and walk through structure, spend and lead quality. Screenshots in a deck are easy to fake. A live account is not.

Pricing

What does it cost?

Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.

How to read these numbers: “Typically £15–£20 all-in” is an estimate, not a promise: our £5 fee plus typical current Meta ad spend of £10–£15 per lead, depending on trade and area. Our published UK case study averages £28.17 per lead (£51,269 ÷ 1,820) because it covers the first year, including testing. The 50+ qualified leads a month guarantee covers our managed plans, not pay per lead. See the case study

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Pay per lead

From£5per lead + your ad spend

No contract and no minimum fee. You choose your ad budget.

Typically £15–£20 per lead all-in

  • Leads go straight to your CRM, inbox or sheet
  • Qualifying questions in every lead form
  • You only pay for leads we generate
  • Meta ad spend is typically £10–£15 per lead (estimate)
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  • Ad spend is paid by you directly to Meta.
  • Good for testing a trade or area before you scale up.
  • The monthly lead guarantee covers our managed plans.
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Lead Engine

From£499a month + your ad spend

Facebook and Instagram ads, fully managed for you.

  • Lead forms with qualifying questions
  • Custom offer and in-house ad creative
  • A live lead pipeline you can open any time
  • Founder-managed, with a monthly report
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  • Needs a minimum Meta ad spend of £700–£1,000 a month, paid to Meta.
  • Within your first two months you should have booked appointments and jobs, or we work a further 30 days free.
  • Full details on our guarantee terms page.
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Done for you

Full service

25%of your ad spend

Minimum ad budget £2,000 a month.

Ads, creatives, reporting and scaling all handled

  • Meta and Google Ads run together
  • GoHighLevel CRM, pipelines and booking
  • Automatic WhatsApp, SMS and email follow-up
  • Reporting down to jobs won
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  • Pixel, Conversions API and GA4 tracking set up properly.
  • Landing pages built and tested.
  • Scope agreed in writing before we start.
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Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms

Case study: FAQs

For a UK fitted-interiors client, Facebook and Instagram campaigns generated 1,820 leads from £51,269 ad spend. 70% (1,274) were qualified, and the client has confirmed 52+ jobs won from those leads. The account currently produces 80+ leads a month.

Typical current Meta ad spend is £10–£15 per lead, plus our £5 fee on pay per lead. The case-study average of £28.17 per lead (£51,269 spend for 1,820 leads) covers the first year, including the testing period when offers, audiences and creative were still being proven.

A UK fitted-interiors client has won 52+ confirmed jobs from leads we generated. The account currently brings 80+ leads, with typical job values around £15K–£20K each.

No result figure is guaranteed; these are documented results for specific clients. Our commitment: we guarantee 50+ qualified leads every month. If we deliver fewer in any month, we work for free for the next 30 days. Within your first two months you will also have booked appointments and jobs won from those leads. If not, we work free for a further 30 days. Full terms are on our guarantee terms page.

What our clients say

Reviews from our wider agency work (MaxLeadz)

5 Google reviews about lead generation, quoted verbatim from our Google Business Profile. MaxLeadz is the wider business behind Max Quality Leads; these reviewers are not UK installers.

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