What did we run for this client?
Facebook and Instagram lead campaigns with a custom offer and in-house creative, and lead forms with qualifying questions.
Qualified has a fixed meaning here. A qualified lead is one that answers the call, discusses their requirement with you, and has a budget that meets your stated minimum. For example, if you only take projects of £5,000 or more, we target and qualify for that budget before the lead reaches you.
What were the results?
- 1,820 leads from £51,269 Meta ad spend.
- 70% of those leads (1,274) were qualified.
- 52+ jobs won, confirmed by the client, which is 3–5 jobs a month in practice.
- The account currently produces 80+ leads a month.
- Typical job values are around £15K–£20K each.
What does a lead cost now compared with this case study?
Typical current Meta ad spend is £10–£15 per lead on this account type, plus our £5 fee on pay per lead, so a lead typically costs £15–£20 all-in. That range is an estimate, not a promise.
The case-study average is £28.17 per lead (£51,269 ÷ 1,820). It is higher because it covers the first year, including the testing period when offers, audiences and creative were still being proven.
What does this case not prove?
It is one documented client, not a promise for your business. Results vary by trade, area, offer and how fast leads are followed up. Our 50+ qualified leads a month guarantee covers our managed plans, not pay per lead; the full conditions are on our guarantee terms page.
Live account walkthrough and client reference available on the call.
Want to see the live account?
On the call, we open the live ad accounts and walk through structure, spend and lead quality. Screenshots in a deck are easy to fake. A live account is not.