Latest · Lead Generation
Why Your Home Improvement Leads Aren’t Turning Into Jobs
Home improvement leads not converting? Nine common reasons in UK firms, from slow response to weak qualification, and the practical fix for each.
Blog category
Lead Generation lead generation articles
Lead quality, follow-up and exclusive vs shared leads.
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- Lead Generation
Cost Per Qualified Lead vs Cost Per Booked Job: What UK Contractors Should Track
Cost per qualified lead vs cost per booked job: how UK contractors calculate both, why cheap leads can mean expensive jobs, and what to track weekly.
- Lead Generation
How Google’s AI Search Is Changing Lead Generation for UK Contractors in 2026
How Google AI Overviews and AI Mode change lead generation for UK contractors, and the local SEO, reviews and content that still win enquiries.
- Lead Generation
How UK Builders Can Turn Missed Calls Into Booked Site Surveys
How UK builders turn missed calls into booked site surveys with text-back, quick qualification and a simple recovery process you can track weekly.
- Lead Generation
How to Reduce Cost Per Booked Job for Your UK Home Improvement Business
How UK home improvement firms reduce cost per booked job: better search intent, landing pages, qualification, faster replies and quote follow-up.
- Lead Generation
Cost per Booked Appointment for Home Improvement Contractors: How to Calculate Your Real Acquisition Cost
How to calculate cost per booked appointment, held appointment and sale for UK home improvement contractors, including no-shows and all costs.
- Lead Generation
Exclusive Leads vs Live Transfers vs Booked Appointments: Which Model Fits Your Contracting Business?
Exclusive leads, live transfers or booked appointments: how each lead model works, the risks, the real cost and which fits your contracting business.
- Lead Generation
Home Improvement Estimate No-Shows: A Confirmation and Rescheduling Playbook
Cut home improvement estimate no-shows with a confirmation and rescheduling playbook: what to send, when to send it and how to track attendance.
- Lead Generation
Facebook Leads Not Answering the Phone? Here Is the Real Fix
Your Facebook ads produce leads but nobody picks up. Here is why lead intent dies within minutes — and the speed-to-lead follow-up system that lifts contact rates.
- Lead Generation
Why Facebook Leads Say They Never Filled Out Your Form
Some advertisers find 30–60% of Facebook leads deny ever enquiring. The cause is form autofill and low-intent clicks — and it is fixable without killing volume.
- Lead Generation
Shared Leads vs Exclusive Leads: The Maths Portals Hide
Checkatrade, MyBuilder, Bark and Angi sell the same enquiry to several businesses at once. Here is the real cost per job of shared leads versus exclusive ones.
Pricing
What does it cost?
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
Pay per lead
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
- Leads go straight to your CRM, inbox or sheet
- Qualifying questions in every lead form
- You only pay for leads we generate
- Meta ad spend is typically £10–£15 per lead (estimate)
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- Ad spend is paid by you directly to Meta.
- Good for testing a trade or area before you scale up.
- The monthly lead guarantee covers our managed plans.
Lead Engine
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
- Lead forms with qualifying questions
- Custom offer and in-house ad creative
- A live lead pipeline you can open any time
- Founder-managed, with a monthly report
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- Needs a minimum Meta ad spend of £700–£1,000 a month, paid to Meta.
- Within your first two months you should have booked appointments and jobs, or we work a further 30 days free.
- Full details on our guarantee terms page.
Full service
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
- Meta and Google Ads run together
- GoHighLevel CRM, pipelines and booking
- Automatic WhatsApp, SMS and email follow-up
- Reporting down to jobs won
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- Pixel, Conversions API and GA4 tracking set up properly.
- Landing pages built and tested.
- Scope agreed in writing before we start.
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
What our clients say
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
PCPremkumar ChokkaGoogle review · MaxLeadz client “working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
GFGrow FortunaGoogle review · MaxLeadz client “I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
HHariGoogle review · MaxLeadz client “If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
BsBunnyajay sudulakuntaGoogle review · MaxLeadz client “Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
JGJayanth GGoogle review · MaxLeadz client
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