Latest · Meta & Google Ads
Checkatrade vs Google Ads: Which Is Better for UK Tradespeople in 2026?
Checkatrade vs Google Ads for UK tradespeople: how each gets enquiries, what they cost, lead quality and how to compare them by cost per won job.
Blog category
Meta & Google Ads lead generation articles
Diagnosis, budgets, costs and channel choice.
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- Meta & Google Ads
Google Ads for Builders: How to Stop Paying for Low-Quality Enquiries
Google Ads for UK builders: keywords, location targeting, landing pages and qualifying questions that cut low-quality enquiries and lower cost per job.
- Meta & Google Ads
Why Google Ads Alone Won't Fill Your Diary — The Hidden Gap in Home Improvement Marketing
Why Google Ads leads for home improvement firms don't always become jobs, and the tracking, qualification and follow-up fixes that close the gap.
- Meta & Google Ads
Meta Ads Qualified Leads: How to Optimise for Lead Quality Instead of Cheap CPL in 2026
How to optimise Meta Ads for qualified leads instead of cheap CPL in 2026: higher-intent forms, qualifying questions, CRM signals and better creative.
- Meta & Google Ads
Why Are Your Meta Ads Generating Leads but Not Customers? How to Optimise for Lead Quality in 2026
Meta Ads generating leads but not customers? Work through tracking, targeting, creative, offer and follow-up in order to find the real problem.
- Meta & Google Ads
Meta Ads Lead Quality Is Getting Worse? 9 Ways to Diagnose and Fix It in 2026
Meta Ads lead quality getting worse? Nine ways to diagnose and fix it in 2026, from optimisation events and CAPI to offers, forms and creative.
- Meta & Google Ads
Google Ads Benchmarks for UK Home Improvement Businesses in 2026: CPC, CPL and Conversion Rates
2026 Google Ads benchmarks for UK home improvement trades: reported CPC, cost per lead and conversion rate ranges, and how to use them to plan budget.
- Meta & Google Ads
How Much Should a UK Builder Spend on Google Ads Per Month? 2026 Guide
How much a UK builder should spend on Google Ads each month: how to work out budget from target enquiries, lead cost and job profit, with examples.
- Meta & Google Ads
Why Your Google Ads Get Clicks but No Enquiries: A UK Home Improvement Fix
Google Ads getting clicks but no enquiries? Check tracking, search terms, landing pages, phone handling and location settings, with a 30-day fix plan.
- Meta & Google Ads
Google Local Services Ads vs Performance Max: Which Is Better for UK Home Improvement Businesses?
Google Local Services Ads vs Performance Max for UK trades: how each works, costs, which suits roofers, plumbers and builders, and how to use both.
- Meta & Google Ads
Meta Ads Agency Cost UK: 2026 Pricing Breakdown
Real 2026 UK Meta Ads agency prices — retainers, % of spend, setup fees, VAT and Meta
- Meta & Google Ads
Meta Ads Spending But No Leads? UK Fix Guide
Meta ads spending daily but zero leads? Diagnose the exact drop-off — lead delivery, optimisation event, pixel, landing page, offer — and fix it in order.
- Meta & Google Ads
Meta Ads Spending But No Sales: How To Find the Leak
Your Meta Ads are spending budget and reporting conversions, but the bank account disagrees. Here is how to reconcile the numbers and find where revenue is actually lost.
- Meta & Google Ads
Why Facebook Ads Are Not Converting: 5 Real Causes
Your Facebook ads get clicks but no sales or qualified leads. Here are the five causes we find in real accounts, in the order you should check them.
- Meta & Google Ads
Facebook Ads Cost Per Lead UK: Real Benchmarks for 2026
What UK businesses actually pay per Facebook lead in 2026, by industry — and why cost per booked appointment is the number that should run your account.
- Meta & Google Ads
Google Ads vs Facebook Ads for Lead Generation: Which First?
Google captures people already searching; Facebook creates demand at lower cost. Here is how to choose your first channel — and when running both wins.
Pricing
What does it cost?
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
Pay per lead
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
- Leads go straight to your CRM, inbox or sheet
- Qualifying questions in every lead form
- You only pay for leads we generate
- Meta ad spend is typically £10–£15 per lead (estimate)
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- Ad spend is paid by you directly to Meta.
- Good for testing a trade or area before you scale up.
- The monthly lead guarantee covers our managed plans.
Lead Engine
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
- Lead forms with qualifying questions
- Custom offer and in-house ad creative
- A live lead pipeline you can open any time
- Founder-managed, with a monthly report
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- Needs a minimum Meta ad spend of £700–£1,000 a month, paid to Meta.
- Within your first two months you should have booked appointments and jobs, or we work a further 30 days free.
- Full details on our guarantee terms page.
Full service
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
- Meta and Google Ads run together
- GoHighLevel CRM, pipelines and booking
- Automatic WhatsApp, SMS and email follow-up
- Reporting down to jobs won
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- Pixel, Conversions API and GA4 tracking set up properly.
- Landing pages built and tested.
- Scope agreed in writing before we start.
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
What our clients say
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
PCPremkumar ChokkaGoogle review · MaxLeadz client “working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
GFGrow FortunaGoogle review · MaxLeadz client “I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
HHariGoogle review · MaxLeadz client “If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
BsBunnyajay sudulakuntaGoogle review · MaxLeadz client “Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
JGJayanth GGoogle review · MaxLeadz client
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