Shared vs Exclusive Solar Leads in the US (2026): True Cost, Close Rates and When Each Model Wins
Shared vs exclusive solar leads in the US: cost per lead, close rates, cost per installed system and when each model wins for installers.
Solar panel and battery installer lead generation.
Exclusive leads, never shared · 45+ brands
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Shared vs exclusive solar leads in the US: cost per lead, close rates, cost per installed system and when each model wins for installers.
How much solar leads cost in the US in 2026, with reported CPL by state, why prices vary and how to compare cost per qualified lead and install.
Why solar leads don't answer the phone, and a five-minute follow-up system with call, text and voicemail scripts that gets more homeowners talking.
A solar lead qualification checklist: homeowner status, roof, utility usage, financing and timing, plus a scorecard and pre-qualification script.
How to market solar and roofing together without confusing homeowners: separate campaigns, clear landing pages, lead routing and cross-selling.
Pricing
Three simple plans. Your ad budget goes straight to Meta or Google, and every lead is yours alone.
From£5per lead + your ad spend
No contract and no minimum fee. You choose your ad budget.
Typically £15–£20 per lead all-in
From£499a month + your ad spend
Facebook and Instagram ads, fully managed for you.
25%of your ad spend
Minimum ad budget £2,000 a month.
Ads, creatives, reporting and scaling all handled
Your first call is free. Ad spend is always paid by you directly to Meta or Google, never to us. Meta setup needs at least £700–£1,000 a month in ad spend; monthly management has a £499 minimum fee. Full pricing · Guarantee terms
Reviews from our wider agency work (MaxLeadz)
“Hired Utsav for Meta Ads, and the lead quality was consistently good throughout, working with him for the past 2 years, and i recommend.”
“working with utsav for more than 6 months and he is consistently providing great quality leads to us we recommend him for performance marketing service”
“I am working with maxleadz - utsav i hired him for lead generation and he did really good job provided us quality leads and i have already refered him to my friends! Keep the good work up utsav”
“If you are looking for Meta Ads or lead generation support, MaxLeadz is definitely worth checking out. Good experience overall.”
“Utsav handles everything with a level of ownership you rarely find in agencies; briefs are actioned the same day. If you want someone who treats your campaigns like his own, he is the right person.”
Let's talk leads
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